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Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Blog Posts
Customer Marketers Can Drive Sales in Economic Uncertainty
October 24, 2025
customer marketing priorities customer marketing in economic uncertainty customer retention strategies customer acquisition strategies marketing budget cuts customer marketing ROI customer advocacy alignment
In an uncertain economy, customer marketing's priorities should be customer retention and acquisition. Learn more how to support customer success and sales.
Technology and Tools
Blog Posts
How to Protect Your Advocacy Program and Prepare for AI
November 4, 2025
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Customer data is at the heart of what customer marketers do daily, but it takes more than one team to ensure the data is accurate and up-to-date. Learn more.
Program Strategy
Stakeholder Engagement
Blog Posts
How to Build Strong Internal Stakeholder Partnerships
October 24, 2025
empathy in customer marketing customer marketing best practices stakeholder engagement in marketing internal customer alignment customer advocacy strategy aligning sales and marketing
Empathy in customer marketing is a customer marketing best practice. Discover what sales and marketing goals are being measured on and what their needs are.
Program Strategy
Executive Alignment
Sales Alignment
Career and Leadership
Customer Success Alignment
Blog Posts
Becoming a Strategic Customer Advocacy Program Leader
October 24, 2025
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Strategic program managers build strong advocacy programs that support all stakeholders. Learn the questions they ask, ensuring cross-functional alignment.
Program Strategy
Stakeholder Engagement
Measurement and ROI
Career and Leadership
Blog Posts
How Customer Marketers are Essential During Downturns
October 24, 2025
recession-proof customer marketing customer marketer job security advocate program strategy internal stakeholder alignment customer marketing KPIs
Learn how proving your customer marketing program’s value is key to your advocacy program surviving a recession. Learn how to reaffirm your program's purpose.
Program Strategy
Executive Alignment
Blog Posts
Speaking C-Suite: Strategies for Customer Marketers
October 24, 2025
how to communicate with executives customer marketers and the C-suite influencing marketing leadership strategic marketing communication CMO career path executive alignment
Learn the importance of good C-Suite communication and marketing leadership alignment. Understand the C-suite agenda and learn how you can support their goals.
Program Strategy
Executive Alignment
Stakeholder Engagement
Blog Posts
7 Proven Tips for Funding Your Customer Reference Program
October 24, 2025
customer advocacy program budget how to fund a customer reference program budgeting for customer marketing customer reference program planning customer advocate program ROI
Budgeting for a customer advocacy program is not easy. Check out these tips for securing the right budget for your organization and ensuring executive support.
Program Strategy
Executive Alignment
User Adoption and Change Management
Blog Posts
Secure Real Executive Support for Your Advocacy Program
October 24, 2025
executive support for customer advocacy advocacy program leadership buy-in stakeholder support customer marketing executive involvement in marketing programs advocacy program success factors change management in customer marketing
Customer advocacy program executive support isn't passive. Learn the visible actions to back up words and how to cultivate a sustained interest from leadership.
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