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Program Strategy
Technology and Tools
Measurement and ROI
Blog Posts
Customer Reference Program Success Hinges on Search
October 24, 2025
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Program Strategy
User Adoption and Change Management
Blog Posts
How and why to train Sales Teams on Customer References
October 24, 2025
customer reference training sales enablement best practices sales reference process onboarding sales reps using customer references
Program Strategy
Measurement and ROI
Career and Leadership
Blog Posts
Why Customer Advocacy Management Deserves a Full-Time Role
October 24, 2025
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Program Strategy
Technology and Tools
Content and Storytelling
Blog Posts
Customer Advocates Supercharge Demand Generation Efforts
October 24, 2025
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Program Strategy
Stakeholder Engagement
Sales Alignment
Executive Aligment
Customer Success Alignment
Blog Posts
Common Pitfalls to Customer Advocacy Program Success
October 24, 2025
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Program Strategy
Sales Alignment
Stakeholder Engagement
User Adoption and Change Management
Technology and Tools
Blog Posts
Why Sales Teams Need Customer Reference Training from SMEs
October 24, 2025
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Program Strategy
Technology and Tools
Measurement and ROI
Content and Storytelling
Blog Posts
Scale Customer References with Group Events and Forums
October 24, 2025
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Program Strategy
Stakeholder Engagement
Advocate Recruitment and Management
Technology and Tools
Content and Storytelling
Blog Posts
Marketing Automation to Recruit Customer Advocates at Scale
October 24, 2025
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