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Our Advocates
Voice of the Customer
Alec Hulitzky
Sr. Operations Specialist, Customer Advocacy
“Now, we can see how often advocates are being requested to avoid reference fatigue.”
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Alyssa Vorhees
Principal Customer Advocacy Marketing Manager
“It’s pretty huge to show the revenue influenced, the percentage of deals influenced, and...
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Carlos Gonzalez
Award-Winning CMA Thought Leader
“ReferenceEdge reduced headaches around the reference administration, requests, and...
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Colette Chavalia
Sr. Customer Marketing Manager
“Our stakeholders and leadership team appreciate tool consolidation and efficiency, and with one cohesive reference process...
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Gina Kirkwood
Customer Reference Program Manager
“There are so many reasons why customer advocacy should matter; it’s paramount to any organization.”
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Jennifer Ells
Manager of Customer Advocacy
“[With ReferenceEdge] I’m able to be more strategic, spend more time focusing on other initiatives like nurturing the accounts...
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Jessica Thomas
Technical Solutions, Analyst
“By using ReferenceEdge, everything is more streamlined because reference requests are going directly from a salesperson...
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Martha Casanova
Sr. Customer Marketing Manager
“With ReferenceEdge, users are able to self-serve, which allows the reference team to focus on recruiting new references and scaling the program...
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MaryAnn Rains
Customer Advocacy Marketing Manager
"We can’t say enough about the implementation process and ongoing support. When looking for a customer reference solution...
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Meagan McAlexander
Customer Advocacy and Reference Program, Sr. Manager
“We have fulfilled over a thousand reference requests in our first 18 months with ReferenceEdge, and influenced millions of dollars in revenue.”
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Sheryn Anthes and Stephanie Brewer
CMA Thought Leaders
“A strong customer advocacy program increases new business conversions, and it improves customer retention.”
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Shona Sinclair
Principal, Customer References
"We have improved reporting and can now get granular reporting on the influenced revenue from a specific contact at a customer account. There is...
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