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AI and Automation
Program Strategy
Trends and Industry Insights
Podcasts
AI and Customer Experience | CMA Podcast
November 17, 2025
AI and CX
Career and Leadership
Executive Alignment
Program Strategy
Blog Posts
How to Think Like a CMO (Why You Need to Have an Executive Mindset)
November 17, 2025
executive mindset, executive alignment, customer marketing strategy, how to think like a CMO, customer marketer career growth
Customer Experience and Community
Stakeholder Engagement
Sales Alignment
Program Strategy
Podcasts
Terminate the Turf War: Advocacy & Community | CMA Podcast
November 11, 2025
customer community, advocacy community
Customer Experience and Community
Executive Alignment
Program Strategy
Stakeholder Engagement
Webinars
Terminate the Turf War between Advocacy & Community | BTTBS Webinar
November 11, 2025
advocacy and community
Technology and Tools
User Adoption and Change Management
Videos
Point of Reference Differentiator | Salesforce Expertise
November 11, 2025
Salesforce expertise, advocacy strategy
Measurement and ROI
Sales Alignment
Videos
Point of Reference Differentiator | Easy Implementation, Fast ROI
November 11, 2025
CMA technology ROI
User Adoption and Change Management
Videos
Point of Reference Differentiator | True Partnership
November 4, 2025
CMA partnership
Program Strategy
Trends and Industry Insights
Blog Posts
6 Rules for Customer Advocacy in the Age of Skepticism
November 4, 2025
Customer advocacy rules
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