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Career and Leadership
Customer Success Alignment
Executive Alignment
Stakeholder Engagement
Videos
Expert Insights & Best Practices for Stakeholder Engagement| Kristin Sanderson
January 5, 2026
stakeholder engagement
Discover actionable strategies and expert insights on effective stakeholder engagement with Kristin Sanderson. Learn the key principles that drive successful collaboration, build trust, and align stakeholder interests for better outcomes in projects, organizational initiatives, and community engagement.
Measurement and ROI
Program Strategy
Sales Alignment
Executive Alignment
Podcasts
B2B Marketing is Broken | CMA Podcast
December 3, 2025
B2B marketing
Explore the real reasons B2B marketing falls short and learn practical strategies to improve alignment, attribution, and buyer engagement. Featuring Debbie Qaqish and Ardath Albee.
AI and Automation
Program Strategy
Trends and Industry Insights
Podcasts
AI and Customer Experience | CMA Podcast
December 19, 2025
AI and CX
AI doesn’t fail because of bad tech—it fails because people aren’t ready. Learn how to bridge the gap between AI strategy and adoption in this BTTBS webinar featuring Kristi Faltorusso.
Career and Leadership
Executive Alignment
Program Strategy
Blog Posts
How to Think Like a CMO (Why You Need to Have an Executive Mindset)
December 31, 2025
executive mindset, executive alignment, customer marketing strategy, how to think like a CMO, customer marketer career growth
See how an executive mindset can help customer marketers operate more strategically, strengthen their programs, and think like CMOs.
Customer Experience and Community
Stakeholder Engagement
Sales Alignment
Program Strategy
Podcasts
Terminate the Turf War: Advocacy & Community | CMA Podcast
November 26, 2025
customer community, advocacy community
Hear effective strategies to boost engagement, uncover advocates, and scale results. Featuring Dave Hansen, Global Customer Advocacy Program Manager at Siemens.
Customer Experience and Community
Executive Alignment
Program Strategy
Stakeholder Engagement
Webinars
Terminate the Turf War between Advocacy & Community | BTTBS Webinar
December 31, 2025
community alignment
Learn effective strategies to boost engagement, uncover advocates, and scale results with community alignment. Featuring Dave Hansen, Global Customer Advocacy Program Manager at Siemens.
Technology and Tools
User Adoption and Change Management
Videos
Point of Reference Differentiator | Salesforce Expertise
December 31, 2025
Salesforce expertise
With Point of Reference, you’re never alone. Your dedicated Account Director is your expert partner in Salesforce, advocacy strategy, and program success.
Measurement and ROI
Sales Alignment
Videos
Point of Reference Differentiator | Easy Implementation, Fast ROI
December 29, 2025
CMA technology ROI
Discover how ReferenceEdge, the CMA technology tool, makes customer advocacy management easier and faster with powerful, on-demand reporting tools that deliver insights and ROI fast.
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