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November 19, 2025

Customer XCon 2025

Alison Bukowski, VP of Customer Experience with Point of Reference and Dave Hansen, Global Customer Advocacy Program Manager with Siemens, share the stage at this year's Customer XCon. Their session entitled, "Stop the Silos and Unlock Serious Business Impact," will provide actionable insights on customer-led growth and real-world playbooks.

November 6, 2025

Stop the Silos between Advocacy & Community | BTTBS Webinar

Let’s be real—if your customer advocacy program and your customer community are still living in separate worlds, you’re not just missing opportunities—you’re wasting them. This session is your no-BS guide to bringing these two powerhouses together. We’ll show you how to create smarter engagement, surface advocates without the scavenger hunt, and actually scale the impact of your customer relationships. If you’re a customer marketing or advocacy professional who’s done playing defense and ready to prove real results, this is your blueprint. The time to act is now—because in this environment, siloed efforts aren’t just inefficient, they’re a liability. Special guest speaker: Dave Hansen, Global Customer Advocacy Program Manager at Siemens.

September 23, 2025

Advocacy Accelerator | Recorded Webinar | CX Engagement

In B2B, “engagement” isn’t a buzzword—it’s the engine. Engage your customers externally, and you create proof, trust, and momentum in the market. Engage your teams internally, and you make it all possible. Featuring Alison Bukowski, VP Customer Experience with Point of Reference and guest speaker, Jennifer Ells, Community & Advocacy Manager with Dayforce.

September 18, 2025

B2B Marketing is Broken | Recorded Webinar | Sales Alignment

Learn how to break through the BS of B2B marketing by focusing on your customers and aligning with sales team. Featuring Alison Bukowski, Vice President, Customer Experience, with Point of Reference and marketing experts, Dr. Debbie Qaqish, Principal & Chief Strategy Officer with The Pedowitz Group, and Ardath Albee, CEO & B2B Marketing Strategist with Marketing Interactions.

August 14, 2025

Advocacy Accelerator | Recorded Webinar | Amplify VOC

Your advocacy program is built—now let your customers do the talking. In the third session of our Advocacy Accelerator series, we dive deep into the Voice of the Customer—what it really means, how to activate it beyond traditional case studies, and where to use it to drive measurable impact. Featuring Alison Bukowski, VP Customer Experience with Point of Reference with guest speaker, Colette Chavalia, Principal Customer Marketing Manager at Databricks.

July 23, 2025

AI in Customer Experience | Recorded Webinar | AI and CMA

Discover how AI is transforming customer experience and advocacy. This webinar provides a no-fluff session on the missing link between strategy and execution; and how tech marketing and change leaders can drive adoption + impact. Featuring Alison Bukowski, VP of Customer Experience with Point of Reference and guest speaker, Kristi Faltorusso, Chief Customer Officer with ClientSuccess.

June 20, 2025

Branding isn't BS | Recorded Webinar | Customer Marketing

Here’s the truth: branding matters. A lot. Especially in crowded tech markets where every other company is shouting “AI-powered,” “customer-first,” and “enterprise-ready.” If you want to actually break through? You need more than a logo. You need your customers. Learn how in this webinar. Featuring Alison Bukowski, Vice President, Customer Experience and guest speaker, CMA expert, Christina Garnett, EMBA.

May 15, 2025

Advocacy Accelerator | Recorded Webinar | Change Management

Discover bold strategies and actionable insights to build a customer advocacy program that delivers real business impact, wins internal buy-in, and wows your customers. In this session, we're diving deep into the proven ADKAR model for successful change. Featuring Alison Bukowski, Vice President, Customer Experience with Point of Reference, and guest speaker, Kelsey Dobbs, CMA Expert.

April 9, 2025

Cutting through BS of CMA | Recorded Webinar | CMA Strategy

Ready to break free from the buzzwords and get real about the gaps and misalignments holding back growth and impact? Then you'll want to watch this no-holds-barred webinar, "Breaking Through the Bullsh*t: Time for the Tough Stuff." Featuring Alison Bukowski, Vice President, Customer Experience at Point of Reference with guest speaker, Kevin Lau, Vice President of Customer Engagement at Freshworks.

February 18, 2025

Advocacy Accelerator | Recorded Webinar | Build a Foundation

From understanding customer data, reviewing internal processes, identifying communication points along the customer journey, and change management, this session provides the knowledge you need to succeed in creating and maintaining an impactful advocacy program. Featuring Alison Bukowski, Vice President, Customer Experience with Point of Reference and guest speaker, Maria Sturgeon, Head of Customer Reference Programs at Stripe.

Featured Events

November 6, 2025

Stop the Silos between Advocacy & Community | BTTBS Webinar

Let’s be real—if your customer advocacy program and your customer community are still living in separate worlds, you’re not just missing opportunities—you’re wasting them. This session is your no-BS guide to bringing these two powerhouses together. We’ll show you how to create smarter engagement, surface advocates without the scavenger hunt, and actually scale the impact of your customer relationships. If you’re a customer marketing or advocacy professional who’s done playing defense and ready to prove real results, this is your blueprint. The time to act is now—because in this environment, siloed efforts aren’t just inefficient, they’re a liability. Special guest speaker: Dave Hansen, Global Customer Advocacy Program Manager at Siemens.

September 18, 2025

B2B Marketing is Broken | Recorded Webinar | Sales Alignment

Learn how to break through the BS of B2B marketing by focusing on your customers and aligning with sales team. Featuring Alison Bukowski, Vice President, Customer Experience, with Point of Reference and marketing experts, Dr. Debbie Qaqish, Principal & Chief Strategy Officer with The Pedowitz Group, and Ardath Albee, CEO & B2B Marketing Strategist with Marketing Interactions.