Resources Center

Events & News

background mountain

Ask Alison: Straight Answers to your Toughest Advocacy Questions

Led by Alison Bukowski, our VP of CX and seasoned CMA practitioner. These monthly idea jams are interactive, and refreshingly honest. What's on your mind? Come curious. Leave inspired. Held on the last Thursday of every month from January to October 2026. Register now!

February 19, 2026

Breaking Through the Bullsh*t: Influencing Without (Advocacy) Authority

Customer advocacy leaders rarely come with a fancy title—or formal authority. Yet somehow, they’re expected to drive alignment, change behavior, and influence executives, sales, product, and marketing… all at once. How? In this fast-paced webinar, Kevin Lau and Alison Bukowski break down what influencing without authority really looks like in customer advocacy—and how to do it without burning bridges (or yourself). Register now!

May 19, 2026

Breaking Through the Bullsh*t: Incentives, Ethics & Trust in Customer Advocacy

In a world moving faster by the minute—and increasingly powered by AI—customer advocacy is at a crossroads. Incentives are easier to automate. Content is easier to generate. Influence is easier to scale. But trust? Ethics? Credibility? Those are easier than ever to lose. In this timely and candid session, Christina Garnett and Alison Bukowski dig into the real conversations customer advocacy leaders must be having right now. Register today!

B2B Marketing is Broken | Sales Alignment (Recorded Webinar)

Learn how to break through the BS of B2B marketing by focusing on your customers and aligning with sales team. Featuring Alison Bukowski, Vice President, Customer Experience, with Point of Reference and marketing experts, Dr. Debbie Qaqish, Principal & Chief Strategy Officer with The Pedowitz Group, and Ardath Albee, CEO & B2B Marketing Strategist with Marketing Interactions. Watch Now!

Advocacy Accelerator | Change Management (Recorded Webinar)

Discover bold strategies and actionable insights to build a customer advocacy program that delivers real business impact, wins internal buy-in, and wows your customers. In this session, we're diving deep into the proven ADKAR model for successful change. Featuring Alison Bukowski, Vice President, Customer Experience with Point of Reference, and guest speaker, Kelsey Dobbs, CMA Expert. Watch now!

Advocacy Accelerator | Amplify Voice of the Customer (Recorded Webinar)

In the third session of our Advocacy Accelerator series, we dive deep into the Voice of the Customer—what it really means, how to activate it beyond traditional case studies, and where to use it to drive measurable impact. Featuring Alison Bukowski, VP Customer Experience with Point of Reference, with guest speaker, Colette Chavalia, Principal Customer Marketing Manager at Databricks. Watch now!

Advocacy Accelerator | Build a Foundation (Recorded Webinar)

From understanding customer data, reviewing internal processes, identifying communication points along the customer journey, and change management, this session provides the knowledge you need to succeed in creating and maintaining an impactful advocacy program. Featuring Alison Bukowski, Vice President, Customer Experience with Point of Reference and guest speaker, Maria Sturgeon, Head of Customer Reference Programs at Stripe. Watch now!

Cutting through BS of CMA | CMA Strategy (Recorded Webinar)

Ready to break free from the buzzwords and get real about the gaps and misalignments holding back growth and impact? Then you'll want to watch this no-holds-barred webinar, "Breaking Through the Bullsh*t: Time for the Tough Stuff." Featuring Alison Bukowski, Vice President, Customer Experience at Point of Reference with guest speaker, Kevin Lau, Vice President of Customer Engagement at Freshworks. Watch now!

Branding isn't BS | Customer Marketing (Recorded Webinar)

Here’s the truth: branding matters. A lot. Especially in crowded tech markets where every other company is shouting “AI-powered,” “customer-first,” and “enterprise-ready.” If you want to actually break through? Learn how in this webinar. Featuring Alison Bukowski, Vice President, Customer Experience, and guest speaker, CMA expert, Christina Garnett, EMBA. Watch now!

AI in Customer Experience | Recorded Webinar | AI and CMA

Discover how AI is transforming customer experience and advocacy. This webinar provides a no-fluff session on the missing link between strategy and execution, and how tech marketing and change leaders can drive adoption + impact. Featuring Alison Bukowski, VP of Customer Experience with Point of Reference, and guest speaker, Kristi Faltorusso, Chief Customer Officer with ClientSuccess. Watch now!

Featured Events

February 19, 2026

Breaking Through the Bullsh*t: Influencing Without (Advocacy) Authority

Customer advocacy leaders rarely come with a fancy title—or formal authority. Yet somehow, they’re expected to drive alignment, change behavior, and influence executives, sales, product, and marketing… all at once. How? In this fast-paced webinar, Kevin Lau and Alison Bukowski break down what influencing without authority really looks like in customer advocacy—and how to do it without burning bridges (or yourself). Register now!

Ask Alison: Straight Answers to your Toughest Advocacy Questions

Led by Alison Bukowski, our VP of CX and seasoned CMA practitioner. These monthly idea jams are interactive, and refreshingly honest. What's on your mind? Come curious. Leave inspired. Held on the last Thursday of every month from January to October 2026. Register now!