Resources Center

Events & News

background mountain

Stop the Silos between Advocacy & Community | BTTBS Webinar (Recorded Webinar)

Let’s be real—if your customer advocacy program and your customer community are still living in separate worlds, you’re not just missing opportunities—you’re wasting them. This session is your no-BS guide to bringing these two powerhouses together. We’ll show you how to create smarter engagement, surface advocates without the scavenger hunt, and actually scale the impact of your customer relationships. If you’re a customer marketing or advocacy professional who’s done playing defense and ready to prove real results, this is your blueprint. The time to act is now—because in this environment, siloed efforts aren’t just inefficient, they’re a liability. Special guest speaker: Dave Hansen, Global Customer Advocacy Program Manager at Siemens.

Branding isn't BS | Customer Marketing (Recorded Webinar)

Here’s the truth: branding matters. A lot. Especially in crowded tech markets where every other company is shouting “AI-powered,” “customer-first,” and “enterprise-ready.” If you want to actually break through? You need more than a logo. You need your customers. Learn how in this webinar. Featuring Alison Bukowski, Vice President, Customer Experience and guest speaker, CMA expert, Christina Garnett, EMBA.

Cutting through BS of CMA | CMA Strategy (Recorded Webinar)

Ready to break free from the buzzwords and get real about the gaps and misalignments holding back growth and impact? Then you'll want to watch this no-holds-barred webinar, "Breaking Through the Bullsh*t: Time for the Tough Stuff." Featuring Alison Bukowski, Vice President, Customer Experience at Point of Reference with guest speaker, Kevin Lau, Vice President of Customer Engagement at Freshworks.

Advocacy Accelerator | Change Management (Recorded Webinar)

Discover bold strategies and actionable insights to build a customer advocacy program that delivers real business impact, wins internal buy-in, and wows your customers. In this session, we're diving deep into the proven ADKAR model for successful change. Featuring Alison Bukowski, Vice President, Customer Experience with Point of Reference, and guest speaker, Kelsey Dobbs, CMA Expert.

Advocacy Accelerator | Build a Foundation (Recorded Webinar)

From understanding customer data, reviewing internal processes, identifying communication points along the customer journey, and change management, this session provides the knowledge you need to succeed in creating and maintaining an impactful advocacy program. Featuring Alison Bukowski, Vice President, Customer Experience with Point of Reference and guest speaker, Maria Sturgeon, Head of Customer Reference Programs at Stripe.

Featured Events

Cutting through BS of CMA | CMA Strategy (Recorded Webinar)

Ready to break free from the buzzwords and get real about the gaps and misalignments holding back growth and impact? Then you'll want to watch this no-holds-barred webinar, "Breaking Through the Bullsh*t: Time for the Tough Stuff." Featuring Alison Bukowski, Vice President, Customer Experience at Point of Reference with guest speaker, Kevin Lau, Vice President of Customer Engagement at Freshworks.

Advocacy Accelerator | Change Management (Recorded Webinar)

Discover bold strategies and actionable insights to build a customer advocacy program that delivers real business impact, wins internal buy-in, and wows your customers. In this session, we're diving deep into the proven ADKAR model for successful change. Featuring Alison Bukowski, Vice President, Customer Experience with Point of Reference, and guest speaker, Kelsey Dobbs, CMA Expert.