Level up your advocacy program and say goodbye to customer marketing by spreadsheets. We automate the ordinary so you can be extraordinary!
[With ReferenceEdge] I’m able to be more strategic; spend more time focusing on other initiatives like nurturing the accounts, expanding to other regions, and assisting other areas of the business in connecting with...
[With ReferenceEdge] I’m able to be more strategic, spend more time focusing on other initiatives like nurturing the accounts, expanding to other regions, and assisting other areas of the business in connecting with our advocates more proactively.
We can’t say enough about the implementation process and ongoing support. When looking for a customer reference solution, we were looking for a tool as well as best practices advising.
[With ReferenceEdge] I’m able to be more strategic; spend more time focusing on other initiatives like nurturing the accounts, expanding to other regions, and assisting other areas of the business in connecting with...
[With ReferenceEdge] I’m able to be more strategic; spend more time focusing on other initiatives like nurturing the accounts, expanding to other regions, and assisting other areas of the business in connecting with our advocates more proactively.
We can’t say enough about the implementation process and ongoing support. When looking for a customer reference solution, we were looking for a tool as well as best practices advising.
With ReferenceEdge, users are able to self-serve, which allows the reference team to focus on recruiting new references and scaling the program. Since launch, we’ve grown from 120 reference accounts to over 700.
[With ReferenceEdge] I’m able to be more strategic; spend more time focusing on other initiatives like nurturing the accounts, expanding to other regions, and assisting other areas of the business in connecting with...
[With ReferenceEdge] I’m able to be more strategic; spend more time focusing on other initiatives like nurturing the accounts, expanding to other regions, and assisting other areas of the business in connecting with our advocates more proactively.
We can’t say enough about the implementation process and ongoing support. When looking for a customer reference solution, we were looking for a tool as well as best practices advising.
Customer advocacy programs generate enormous value, but many organizations struggle to measure that impact, identify advocacy gaps, and operationalize customer intelligence at scale. In this customer story, Lisa Kaspari shares how ReferenceEdge and Point of Reference transformed the way her team manages customer advocacy, reference requests, and advocate data. Lisa discusses how the platform’s backend usability and automation capabilities helped uncover gaps in their advocacy program while making it easier to build, manage, and scale customer reference profiles. With tools like ReferenceEdgeDM import-export functionality, teams can quickly create and maintain detailed customer advocate profiles in bulk, eliminating manual processes and improving operational efficiency. The conversation also highlights a major shift happening in customer advocacy: moving beyond activity tracking and tying advocacy efforts directly to business outcomes.
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