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Supplemental Staffing

Need more bandwidth? Breathe easier. We can help!

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Your Advocacy Program isn't Underperforming.

You're Understaffed.

Customer advocacy programs are expected to do a lot, often with just one or two people. They are often strategically important but operationally under-resourced, leaving program leaders stretched thin and programs struggling to reach their full potential.

Point of Reference can solve that problem directly. Our Supplemental Staffing services provide specialized advocacy expertise across three critical areas—technical implementation, program execution, and strategic leadership.

"I've been thrilled with the staffing services provided over the past year. The [resource] Point of Reference placed with us has been exceptional. She fully integrated into our team and has become someone we rely on daily. I've recommended your team to anyone looking for reliable, cost-effective staffing solutions."
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Lauren Harris
Senior Director, Customer Marketing
Plans

What do you need?

How we can lighten your load:

  • Technical services to ramp up your program easily
  • Program operations staff to expand bandwidth
  • Strategic support to take your program to the next level
Technical
Operations
Strategy
You’re already running your program in Salesforce, so flexibility is built in. ReferenceEdge is highly configurable, and when you need more, its native foundation makes customization practical. We extend and refine the platform your teams already use to match how your advocacy program actually runs. Our technical services team brings strong Salesforce administration expertise and real-world advocacy know-how, so what gets built fits—and gets used. Here of just a few examples of what we can do:
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Collaborate on Salesforce workflow designs
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Assist with system integration
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Support Agentforce customization
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Provide guidance on advocate data optimization
Customer advocacy programs often struggle because the demand from the business exceeds the capacity of the team running the program. Our program management Supplemental Staffing provides experienced advocacy professionals who already understand both ReferenceEdge and the day-to-day realities of advocacy operations. Our team can support your organization by:
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Managing reference requests and advocate matching
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Recruiting and nurturing new advocates
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Coordinating customer stories, reviews, and case studies
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Supporting reference call, events, and speaking opportunities
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Maintaining advocate profiles and engagement data
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Reporting and data maintenance
Execution alone does not build a successful advocacy program. Strategy provides the roadmap. Our Strategic Consulting services connect program leaders directly with our Chief Customer Officer, who brings 20 years of experience in marketing and customer advocacy leadership. This executive-level guidance helps organizations:
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Design new advocacy programs from the ground up
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Expand existing programs into strategic growth engines
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Align advocacy initiatives with revenue and pipeline goals
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Strengthen executive visibility and internal alignment
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Establish meaningful KPIs and measurement frameworks
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Demonstrate the measurable value of advocacy programs

Ready to get started?

Request a Quote

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