Branding isn't BS, Not Really | BTTBS webinar

Cut Through the Noise: Real Branding Insights for Marketers and Customer Leaders

Branding isn’t BS, Not Really is an actionable webinar from Point of Reference’s Breaking Through the Bullsh*t (BTTBS) series, featuring CMA expert Christina Garnett. This session goes beyond surface-level definitions to explore how smart branding drives customer loyalty, emotional connection, and word-of-mouth advocacy in the real world.

Why This Webinar Matters

In today’s noisy marketplace, branding isn’t just marketing fluff—it’s a strategic lever that shapes customer perception, trust, and advocacy. This webinar unpacks:

• How branding taps into customer passion to fuel brand power
• Strategies for building real loyalty rather than superficial awareness
• Ways to spark advocates who amplify your message organically
• Practical, no-BS guidance for marketers hungry for measurable results

This isn’t another high-level branding 101 session—it’s a pragmatic, real-world conversation designed for professionals seeking impact.

Who Should Watch

This webinar is ideal for:

• Brand Managers & Strategists
• Customer Experience Leaders
• Marketing and Customer Advocacy Professionals
• Teams focused on growing customer loyalty and brand influence

Whether you’re building a brand from scratch or strengthening one in a competitive environment, this session delivers insights that matter.

What You’ll Learn

This webinar delivers key takeaways that help you:

Reframe Branding as Strategy

Understand branding as a business driver tied to customer emotion, not just aesthetics.

Connect with Customers Authentically

Learn how to build lasting connections that turn transaction-based relationships into loyalty.

Empower Advocates

Discover how smart branding can cultivate advocates who willingly spread your message far and wide.

Everything shared is rooted in real examples and practical thinking—not buzzwords.

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