Influencing Without Authority | BTTBS Webinar

Influencing Without Authority

Customer marketing, advocacy, and customer experience professionals are often responsible for results they don’t directly control.

We sit between teams — not above them.
We own outcomes — without formal authority.
And yet, we’re expected to drive measurable impact.

Why This Conversation Matters

In this session, Alison Bukowski, joined by Kevin Laauo, VP of Customer Engagement at Freshworks, unpack what it really takes to lead without relying on title or hierarchy.

These are the behind-closed-doors conversations most teams avoid — the real organizational dynamics, the political friction, the cross-functional tension, and the pressure to prove value.

This session covers important concepts such as:

• titles don't define authority
• influence is built in layers, not moments
• customer marketing and advocacy roles are systems roles
• customer advocacy is fundamentally change management
• influence does not mean saying yes to everything (set boundaries)
• move beyond vanity metrics
• shape the story before someone else does
• and much more!

Listen in and hear actionable takeaways on how to influence without a title. Learn how to drive revenue, retention, and alignment across teams.

‍

‍