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Advocacy Program Services

Need more bandwidth? Breathe easier. We can help!

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Your Advocacy Program isn't Underperforming.

You're Understaffed.

Customer advocacy programs are asked to punch far above their weight—often powered by one or two people juggling a thicket of requests. The work is strategic, but the reality is operational overload. Even with automation, program leaders get pinned under the daily grind, and progress stalls just short of what’s possible.

Point of Reference offers three ways to rebalance the equation: supplemental staffing that adds incremental weekly bandwidth without the headcount gauntlet, technical services that push ReferenceEdge beyond configuration into tailored customization, and strategy consulting that pulls you out of reactive mode and into a clear, durable direction aligned with executive priorities.

"I've been thrilled with the staffing services provided over the past year. The [resource] Point of Reference placed with us has been exceptional. She fully integrated into our team and has become someone we rely on daily. I've recommended your team to anyone looking for reliable, cost-effective staffing solutions."
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Lauren Harris
Senior Director, Customer Marketing
Plans

What do you need?

How we can lighten your load:

  • Technical services to ramp up your program easily
  • Program operations staff to expand bandwidth
  • Strategic support to take your program to the next level
Technical
Operations
Strategy
You’re already running your program in Salesforce, so flexibility is built in. ReferenceEdge is highly configurable, and when you need more, its native foundation makes customization practical. We extend and refine the platform your teams already use to match how your advocacy program actually runs. Our technical services team brings strong Salesforce administration expertise and real-world advocacy know-how, so what gets built fits—and gets used. Here are just a few examples of what we can do:
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Collaborate on Salesforce workflow designs
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Assist with system integration
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Support Agentforce customization
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Provide guidance on advocate data optimization
Our Supplemental Staff services provides experienced advocacy professionals who already understand both ReferenceEdge and the day-to-day realities of advocacy program operations.Where extra hands can translate into real progress:
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Recruiting, onboarding and nurturing new advocates
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Collaborate on Salesforce workflow designs
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Assistance with system integration
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Provide guidance on advocate data optimization
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Maintaining advocate profiles and engagement data
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Program performance reporting and analysis
Execution alone does not build a successful advocacy program. Strategy provides the roadmap. Our Strategic Consulting services connect program leaders directly with our Chief Customer Officer, who brings 20 years of experience in marketing and customer advocacy leadership.This executive-level guidance helps organizations:
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Design new advocacy programs from the ground up
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Expand existing programs into strategic growth engines
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Align advocacy initiatives with revenue and pipeline goals
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Strengthen executive visibility and internal alignment
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Establish meaningful KPIs and measurement frameworks
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Demonstrate the measurable value of advocacy programs

Ready to get started?

Request a Quote

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