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Measurement and ROI
Sales Alignment
Videos
Point of Reference Differentiator | Easy Implementation, Fast ROI
December 29, 2025
CMA technology ROI
Discover how ReferenceEdge, the CMA technology tool, makes customer advocacy management easier and faster with powerful, on-demand reporting tools that deliver insights and ROI fast.
User Adoption and Change Management
Videos
Point of Reference Differentiator | True Partnership
December 29, 2025
partnership
Hear how our account directors are true partners with you when you buy ReferenceEdge: our partnership helps to ensure CMA program success.
Program Strategy
Trends and Industry Insights
Blog Posts
6 Rules for Customer Advocacy in the Age of Skepticism
November 4, 2025
Customer advocacy rules
Learn the rules for customer advocacy in a world where authenticity is getting harder to discern, we in the customer advocacy community have both the opportunity and the responsibility to protect what’s real. We control part of it—how businesses communicate, market, and sell their solutions to real people making real decisions.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Webinars
Cutting through the BS of CMA | BTTBS webinar
December 31, 2025
customer advocacy strategies
CMA expert Kevin Lau shares key strategies to align goals, engage stakeholders, and create authentic advocacy program foundation to drive adoption and impact.
Program Strategy
Career and Leadership
Measurement and ROI
Trends and Industry Insights
Webinars
Branding isn't BS, Not Really | BTTBS webinar
December 31, 2025
B2B branding
CMA expert Christina Garnett explores B2B branding, advocacy, and customer experience in this webinar covering change management and emotional brand connection.
Customer Success Alignment
Executive Alignment
Measurement and ROI
Program Strategy
Sales Alignment
Webinars
B2B Marketing is Broken | BTTBS webinar
November 26, 2025
B2B marketing, customer marketing
Learn how to break through the BS of B2B marketing by focusing on your customers. Webinar features marketing experts, Ardath Albee and Dr. Debbie Qaqish.
Program Strategy
Technology and Tools
Career and Leadership
AI and Automation
Trends and Industry Insights
Webinars
AI in Customer Experience Space | BTTBS webinar
December 31, 2025
AI, customer experience, AI CX strategies
Discover how AI is transforming customer experience and advocacy. CMA expert Kristi Faltorusso shares ways to strengthen your CMA through AI-driven strategies.
Program Strategy
Executive Alignment
Sales Alignment
Career and Leadership
Customer Success Alignment
Webinars
Change Management | Advocacy Accelerator webinar
December 31, 2025
change management
Kelsey Dobbs and Alison Bukowski share proven techniques for rolling out customer advocacy programs effectively—focusing on change management, adoption, and sustainable success.
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