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Program Strategy
Trends and Industry Insights
Blog Posts
6 Rules for Customer Advocacy in the Age of Skepticism
November 4, 2025
Customer advocacy rules
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Webinars
Cutting through the BS of CMA | BTTBS webinar
October 27, 2025
customer advocacy foundational strategies
Program Strategy
Career and Leadership
Measurement and ROI
Trends and Industry Insights
Webinars
Branding isn't BS, Not Really | BTTBS webinar
October 27, 2025
change management, advocacy programs
Customer Success Alignment
Executive Alignment
Measurement and ROI
Program Strategy
Sales Alignment
Webinars
B2B Marketing is Broken | BTTBS webinar
November 26, 2025
B2B marketing, customer marketing
Program Strategy
Technology and Tools
Career and Leadership
AI and Automation
Trends and Industry Insights
Webinars
AI in Customer Experience Space | BTTBS webinar
November 17, 2025
AI, customer experience, AI CX strategies
Program Strategy
Executive Alignment
Sales Alignment
Career and Leadership
Customer Success Alignment
Webinars
Change Management | Advocacy Accelerator webinar
November 14, 2025
change management
Executive Alignment
Customer Success Alignment
Sales Alignment
Stakeholder Engagement
Customer Experience and Community
Webinars
Engage... then Engage Some More | Advocacy Accelerator webinar
October 27, 2025
B2B engagement, sales alignment
Program Strategy
Executive Alignment
Technology and Tools
Measurement and ROI
Webinars
Voice of the Customer | Advocacy Accelerator webinar
November 24, 2025
voice of the customer
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