Customer advocacy programs generate enormous value, but many organizations struggle to measure that impact, identify advocacy gaps, and operationalize customer intelligence at scale. In this customer story, Lisa Kaspari shares how ReferenceEdge and Point of Reference transformed the way her team manages customer advocacy, reference requests, and advocate data.
Lisa discusses how the platform’s backend usability and automation capabilities helped uncover gaps in their advocacy program while making it easier to build, manage, and scale customer reference profiles. With tools like ReferenceEdgeDM import-export functionality, teams can quickly create and maintain detailed customer advocate profiles in bulk, eliminating manual processes and improving operational efficiency.
The conversation also highlights a major shift happening in customer advocacy: moving beyond activity tracking and tying advocacy efforts directly to business outcomes.
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