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Breaking through the B.S.: Incentives, Trust, & Ethics

Breaking through the B.S.: Incentives, Trust, & Ethics

What happens when a webinar about customer advocacy turns into a candid conversation about trust, burnout, ethics, leadership, AI anxiety, and what customers actually want from brands right now?

Apparently… a lot.

Our latest episode of Breaking Through the Bullsh*t with Christina Garnett became one of the most honest conversations we’ve had yet.

Some of the themes we unpacked:

• Why trust is infrastructure — not a feeling

• The dangerous silence companies mistake for customer satisfaction

• Why incentives often become transactional instead of transformational

• The growing fatigue around performative authenticity online

• Why “customer advocacy” may need a complete identity shift

• The ethical tension between AI efficiency and human connection

• What future customer experience leadership actually needs to look like

If you care about customer trust, human connection, and where this industry is headed next — I think this conversation will resonate with you.

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