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Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Webinars
Cutting through the BS of CMA | BTTBS webinar
February 25, 2026
customer advocacy strategies
CMA expert Kevin Lau shares key strategies to align goals, engage stakeholders, and create authentic advocacy program foundation to drive adoption and impact.
Program Strategy
Career and Leadership
Measurement and ROI
Trends and Industry Insights
Webinars
Branding isn't BS, Not Really | BTTBS webinar
February 25, 2026
B2B branding
CMA expert Christina Garnett explores B2B branding, advocacy, and customer experience in this webinar covering change management and emotional brand connection.
Customer Success Alignment
Executive Alignment
Measurement and ROI
Program Strategy
Sales Alignment
Webinars
B2B Marketing is Broken | BTTBS webinar
February 25, 2026
B2B marketing, customer marketing
Learn how to break through the BS of B2B marketing by focusing on your customers. Webinar features marketing experts, Ardath Albee and Dr. Debbie Qaqish.
Program Strategy
Technology and Tools
Career and Leadership
AI and Automation
Trends and Industry Insights
Webinars
AI in Customer Experience Space | BTTBS webinar
February 25, 2026
AI, customer experience, AI CX strategies
Discover how AI is transforming customer experience and advocacy. CMA expert Kristi Faltorusso shares ways to strengthen your CMA through AI-driven strategies.
Program Strategy
Executive Alignment
Sales Alignment
Career and Leadership
Customer Success Alignment
Webinars
Change Management | Advocacy Accelerator webinar
February 25, 2026
change management
Kelsey Dobbs and Alison Bukowski share proven techniques for rolling out customer advocacy programs effectively—focusing on change management, adoption, and sustainable success.
Executive Alignment
Customer Success Alignment
Sales Alignment
Stakeholder Engagement
Customer Experience and Community
Webinars
Engage... then Engage Some More | Advocacy Accelerator webinar
February 25, 2026
B2B engagement
Advocacy Accelerator webinar series with Jennifer Ells and Alison Bukowski sharing actional B2B engagement tactics to drive sales.
Program Strategy
Executive Alignment
Technology and Tools
Measurement and ROI
Webinars
Voice of the Customer | Advocacy Accelerator webinar
February 25, 2026
voice of the customer
Colette Chavalia from Databricks and Alison Bukowski from Point of Reference reveal how capturing and amplifying the voice of the customer transforms advocacy programs into measurable business drivers.
Program Strategy
Organizational Ownership
Stakeholder Engagement
Trends and Industry Insights
Webinars
Build Foundation, Create Plan | Advocacy Accelerator webinar
February 25, 2026
advocacy program planning
CMA expert Maria Sturgeon shares strategies for building a strong foundation for customer advocacy programs through strategic design, planning, and sustainable growth.
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