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Customer Experience and Community
Customer Success Alignment
Sales Alignment
Program Strategy
Podcasts
How Relationships Drive Revenue | CMA Podcast
October 27, 2025
customer experience, customer stories, revenue, sales alignment
Content and Storytelling
Measurement and ROI
Sales Alignment
Podcasts
Leveraging Content to Drive Results | CMA Podcast
October 27, 2025
content, sales, CMA ROI
Program Strategy
Content and Storytelling
Measurement and ROI
Podcasts
CMA & CS Partnership | CMA Podcast
October 27, 2025
CMA, Customer Success, customer marketing strategy
Content and Storytelling
Videos
Importance of Content Collaboration | Daniel Palay
October 24, 2025
content collaboration, advocacy content impace
Measurement and ROI
Blog Posts
Advocates, Attribution Models, and the Messy Truth about Measuring Impact
October 24, 2025
customer advocate impact
Program Strategy
Stakeholder Engagement
User Adoption and Change Management
Organizational Ownership
Blog Posts
Customer Marketing Adoption Requires Change Management
October 24, 2025
customer marketing, change management ,adoption challenges, ADKAR model, customer advocacy programs, program adoption
Program Strategy
Stakeholder Engagement
Technology and Tools
Blog Posts
Survey Customer Marketing Stakeholders for Powerful Insights
October 24, 2025
customer marketing surveys stakeholder feedback internal stakeholder surveys customer advocacy program marketing stakeholder engagement
Program Strategy
Sales Alignment
Stakeholder Engagement
Blog Posts
Drive Customer Marketing Program Adoption with Sales
October 24, 2025
customer marketing program adoption customer advocacy adoption sales team adoption sales enablement with references reference management for sales
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