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Executive Alignment
Customer Success Alignment
Sales Alignment
Stakeholder Engagement
Customer Experience and Community
Webinars
Engage... then Engage Some More | Advocacy Accelerator webinar
December 31, 2025
B2B engagement
Advocacy Accelerator webinar series with Jennifer Ells and Alison Bukowski sharing actional B2B engagement tactics to drive sales.
Program Strategy
Executive Alignment
Technology and Tools
Measurement and ROI
Webinars
Voice of the Customer | Advocacy Accelerator webinar
November 24, 2025
voice of the customer
Colette Chavalia from Databricks and Alison Bukowski from Point of Reference reveal how capturing and amplifying the voice of the customer transforms advocacy programs into measurable business drivers.
Program Strategy
Organizational Ownership
Stakeholder Engagement
Trends and Industry Insights
Webinars
Build the Foundation, Create a Plan | Advocacy Accelerator webinar
December 31, 2025
advocacy program planning
CMA expert Maria Sturgeon shares strategies for building a strong foundation for customer advocacy programs through strategic design, planning, and sustainable growth.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Podcasts
Advocacy Accelerator: Change Management | CMA Podcast
December 19, 2025
change management
Kelsey Dobbs and Alison Bukowski of Point of Reference share proven techniques for rolling out customer advocacy programs effectively—focusing on change management, adoption, and sustainable success.
Program Strategy
Sales Alignment
Measurement and ROI
Technology and Tools
Stakeholder Engagement
Podcasts
Advocacy Accelerator: B2B Engagement | CMA Podcast
November 14, 2025
B2B engagement
Listen as Jennifer Ells discuss actionable tactics to increase B2B engagement to empower your customers for sales wins.
Advocate Recruitment and Management
Customer Experience and Community
Customer Success Alignment
Program Strategy
Content and Storytelling
Podcasts
Advocacy Accelerator: VOC Impact | CMA Podcast
December 19, 2025
voice of the customer, VOC
Listen in to unlock real-world tactics that elevate your program and spotlight your customers like never before featuring Colette Chavalia, Principal Customer Marketing Manager at Databricks.
Program Strategy
User Adoption and Change Management
Stakeholder Engagement
Technology and Tools
Career and Leadership
Podcasts
Advocacy Accelerator: Building a Foundation | CMA Podcast
December 31, 2025
customer advocacy program planning
Stripe’s Maria Sturgeon and Alison Bukowski share how to build a solid foundation for advocacy — setting strategy, aligning stakeholders, and planning for long-term impact.
AI and Automation
Executive Alignment
Program Strategy
Technology and Tools
User Adoption and Change Management
Podcasts
Elevating CMA with AI & Strategic Alignment | CMA Podcast
December 19, 2025
AI, strategy, stakeholder alignment
Listen to CMA episode with Sunny Manivannan discuss future of customer marketing including impact of AI, strategy, and stakeholder alignment.
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