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AI and Automation
Career and Leadership
Customer Experience and Community
Organizational Ownership
Program Strategy
Podcasts
Customer Advocacy Landscape | CMA Podcast
December 31, 2025
advocacy industry
Listen as CMA industry expert Lauren Turner discusses the current and future state of the advcacy industry.
Customer Experience and Community
Program Strategy
Podcasts
Intersection of Quality in Relationships & Data | CMA Podcast
December 19, 2025
customer relationships, data, sales acceleration
Listen to this CMA podcast with Maria Sturgeon and hear how to she successfully uses data to build customer relationships and accelerate sales.
Customer Experience and Community
Customer Success Alignment
Sales Alignment
Program Strategy
Podcasts
How Relationships Drive Revenue | CMA Podcast
December 19, 2025
customer relationships
Listen to CMA podcast with Kristin Sanderson, Global Customer Advocacy Manager as she shares tactics on how to leverage customer relationships to increase revenue.
Program Strategy
Content and Storytelling
Measurement and ROI
Podcasts
CMA & CS Partnership | CMA Podcast
December 19, 2025
customer success
The CustomerX Files with Asha May. Discover how customer marketing and advocacy, and customer success should collaborate to build strong advocacy programs.
Measurement and ROI
Blog Posts
Advocates, Attribution Models, and the Messy Truth about Measuring Impact
November 14, 2025
customer advocate impact
Attribution models rarely capture the full picture. Discover why measuring impact through revenue influence gives a truer view of real customer advocacy results.
Program Strategy
Stakeholder Engagement
User Adoption and Change Management
Organizational Ownership
Blog Posts
Customer Marketing Adoption Requires Change Management
December 19, 2025
customer marketing, change management ,adoption challenges, ADKAR model, customer advocacy programs, program adoption
Change management problems are at the heart of unsuccessful customer marketing programs. Learn how CMA pros identify the problems and work to find solutions
Program Strategy
Stakeholder Engagement
Technology and Tools
Blog Posts
Survey Customer Marketing Stakeholders for Powerful Insights
October 24, 2025
customer marketing surveys stakeholder feedback internal stakeholder surveys customer advocacy program marketing stakeholder engagement
Learn why customer marketing surveys are essential for customer success, but the key is creating the right type, including the type and number of questions.
Program Strategy
Sales Alignment
Stakeholder Engagement
Blog Posts
Drive Customer Marketing Program Adoption with Sales
October 24, 2025
customer marketing program adoption customer advocacy adoption sales team adoption sales enablement with references reference management for sales
Customer marketing program adoption among Sales isn't easy. They often don't trust you and they use black market references. Learn how to align with sales.
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