B2B Marketing is Broken | CMA Podcast

About This Episode

Let’s be real—B2B marketing is struggling. Teams aren’t aligned. Metrics don’t mean much. Buyer journeys feel disconnected from how people actually buy. And the tech stacks? Bigger than ever, with very little to show for it.

In this episode of The CustomerX Files, we’re digging into the uncomfortable truth: B2B marketing hasn’t kept pace with the modern buyer—or with the demands of today’s revenue teams. We’re breaking down what’s not working, why it’s happening, and what needs to change if marketing is ever going to reclaim its seat at the revenue table.

This isn’t another feel-good marketing conversation.
It’s a reality check.

We’ll talk about:

• Why attribution is broken—and what to do instead
• How to rethink buyer journeys for a nonlinear world
• Where GTM alignment falls apart
• The real cost of chasing vanity metrics
• Why tech stack overload is hurting more than helping
• What high-performing B2B orgs do differently to actually drive revenue

You’ll hear unfiltered insights, practical strategies, and a straight-up challenge to rethink how B2B marketing works.

Featured Guests

Dr. Debbie Qaqish
Principal & Chief Strategy Officer, The Pedowitz Group
A trailblazer in revenue marketing and organizational transformation.

Ardath Albee
CEO & B2B Marketing Strategist, Marketing Interactions
A leading expert on complex B2B buying behaviors and high-impact content strategy.

If you’re tired of the fluff and ready for the truth about what’s holding B2B marketing back, this podcast episode is for you.

‍