At Point of Reference, our Account Directors aren’t simply the people assigned to your project—they’re the strategic force behind your success. Each AD brings years of hands-on experience in customer marketing, advocacy, reference management, and Salesforce ecosystem expertise. They understand the realities of enterprise teams, complex stakeholder environments, and the pressure to deliver measurable outcomes.
But what truly sets them apart is their role as partners, not vendors. They don’t just support your program—they help elevate it. They see around corners, anticipate needs, and bring proven frameworks that help organizations mature faster and achieve greater impact.
Every engagement starts with listening. Your Account Director takes the time to understand your goals, the nuances of your customer base, internal dynamics, and the metrics that matter most. This foundation ensures every initiative is aligned to your strategic objectives—not just your task list.
Our relationships aren’t set-it-and-forget-it. Weekly or biweekly check-ins keep momentum strong, create accountability, and provide clarity on priorities. Your AD is a built-in extension of your team, ready to troubleshoot, advise, or adjust strategy based on what’s happening in real time.
Customer advocacy isn’t one function among many—it’s the core of what we do. Our Account Directors have deeper domain knowledge than entire vendor teams who split their focus across multiple disciplines. They bring tested playbooks, lessons learned, and industry insight that accelerate program success and help you avoid common pitfalls.
Your success is our success. That’s not a tagline—it’s how we operate. We celebrate milestones with you, remove roadblocks with you, and build programs that scale with you. True partnership means we’re invested in your outcomes, not just your deliverables.
Our Account Directors don’t just deliver service—they build relationships that elevate your entire advocacy program.
Watch the video above to see how our team supports, guides, and empowers customers through every stage of their journey.
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