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Program Strategy
Content and Storytelling
Measurement and ROI
Podcasts
CMA & CS Partnership | CMA Podcast
December 19, 2025
customer success
The CustomerX Files with Asha May. Discover how customer marketing and advocacy, and customer success should collaborate to build strong advocacy programs.
Measurement and ROI
Blog Posts
Advocates, Attribution Models, and the Messy Truth about Measuring Impact
November 14, 2025
customer advocate impact
Attribution models rarely capture the full picture. Discover why measuring impact through revenue influence gives a truer view of real customer advocacy results.
Program Strategy
Stakeholder Engagement
User Adoption and Change Management
Organizational Ownership
Blog Posts
Customer Marketing Adoption Requires Change Management
December 19, 2025
customer marketing, change management ,adoption challenges, ADKAR model, customer advocacy programs, program adoption
Change management problems are at the heart of unsuccessful customer marketing programs. Learn how CMA pros identify the problems and work to find solutions
Program Strategy
Stakeholder Engagement
Technology and Tools
Blog Posts
Survey Customer Marketing Stakeholders for Powerful Insights
October 24, 2025
customer marketing surveys stakeholder feedback internal stakeholder surveys customer advocacy program marketing stakeholder engagement
Learn why customer marketing surveys are essential for customer success, but the key is creating the right type, including the type and number of questions.
Program Strategy
Sales Alignment
Stakeholder Engagement
Blog Posts
Drive Customer Marketing Program Adoption with Sales
October 24, 2025
customer marketing program adoption customer advocacy adoption sales team adoption sales enablement with references reference management for sales
Customer marketing program adoption among Sales isn't easy. They often don't trust you and they use black market references. Learn how to align with sales.
Program Strategy
Career and Leadership
Blog Posts
Keep Your Customer Marketing Program Running While Away
October 24, 2025
customer marketing continuity customer marketing backup plan business continuity for marketing leave coverage customer advocacy program sustainability customer marketing
Customer marketing program sustainability is key for any successful CMA professional. Learn how to plan for emergencies and create a backup plan. Read more!
Program Strategy
Technology and Tools
Career and Leadership
Blog Posts
Can Customer Marketing Run Itself? Why It Still Needs You
October 24, 2025
customer marketing program management customer advocacy program automate customer marketing customer reference management customer advocacy best practices
Learn why self-driving customer marketing programs may be the future. But for now, there is still a lot of natural intelligence needed for success. Learn more.
Program Strategy
Technology and Tools
Blog Posts
How to Keep Customer Marketing Human in the Age of AI
October 24, 2025
human-centered customer marketing customer advocacy relationships AI in customer marketing balancing automation and relationships customer marketing best practices generative AI customer engagement
Humanity in customer marketing means keeping the customer relationship at its core. Learn how AI can enhance your advocacy program but relationships remain key.
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