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Program Strategy
Executive Aligment
Blog Posts
Speaking C-Suite: Strategies for Customer Marketers
October 24, 2025
how to communicate with executives customer marketers and the C-suite influencing marketing leadership strategic marketing communication CMO career path executive alignment
Program Strategy
Executive Aligment
Stakeholder Engagement
Blog Posts
7 Proven Tips for Funding Your Customer Reference Program
October 24, 2025
customer advocacy program budget how to fund a customer reference program budgeting for customer marketing customer reference program planning customer advocate program ROI
Program Strategy
Executive Aligment
User Adoption and Change Management
Blog Posts
Secure Real Executive Support for Your Advocacy Program
October 24, 2025
executive support for customer advocacy advocacy program leadership buy-in stakeholder support customer marketing executive involvement in marketing programs advocacy program success factors change management in customer marketing
Program Strategy
Executive Aligment
Blog Posts
Get Executive Buy-In by Prioritizing Marquee Accounts
October 24, 2025
executive support customer advocacy marquee account engagement customer advocacy strategy strategic customer marketing building credibility with executives
Program Strategy
Sales Alignment
Stakeholder Engagement
User Adoption and Change Management
Blog Posts
How to Put an End to Rogue Customer Reference Requests
October 24, 2025
customer reference program adoption customer advocacy change management ending reference shadow market sales reference management reference request process
Program Strategy
Stakeholder Engagement
Advocate Recruitment and Management
Measurement and ROI
Technology and Tools
Blog Posts
Nominations & References for Customer Advocacy Programs
October 24, 2025
customer advocate nominations reference requests customer advocacy program how to estimate customer advocates sales reference requests customer success nominations reference program metrics customer reference requests
Program Strategy
Sales Alignment
Advocate Recruitment and Management
Blog Posts
Partner with Your CRO to Elevate Customer Advocacy
October 24, 2025
customer advocacy program sales and marketing alignment customer reference strategy cross-functional collaboration customer reference management revenue growth goals
Program Strategy
Customer Success Alignment
Stakeholder Engagement
Organizational Ownership
Blog Posts
How to Build a Holistic Customer Marketing Advocacy Program
October 24, 2025
Learn how an integrated customer marketing strategy encompasses a variety of functions, including customer advocate management to customer-generated content.
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