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Program Strategy
Technology and Tools
Career and Leadership
AI and Automation
Trends and Industry Insights
Webinars
AI in Customer Experience Space | BTTBS webinar
February 25, 2026
AI, customer experience, AI CX strategies
Discover how AI is transforming customer experience and advocacy. CMA expert Kristi Faltorusso shares ways to strengthen your CMA through AI-driven strategies.
Program Strategy
Executive Alignment
Sales Alignment
Career and Leadership
Customer Success Alignment
Webinars
Change Management | Advocacy Accelerator webinar
February 25, 2026
change management
Kelsey Dobbs and Alison Bukowski share proven techniques for rolling out customer advocacy programs effectively—focusing on change management, adoption, and sustainable success.
Executive Alignment
Customer Success Alignment
Sales Alignment
Stakeholder Engagement
Customer Experience and Community
Webinars
Engage... then Engage Some More | Advocacy Accelerator webinar
February 25, 2026
B2B engagement
Advocacy Accelerator webinar series with Jennifer Ells and Alison Bukowski sharing actional B2B engagement tactics to drive sales.
Program Strategy
Executive Alignment
Technology and Tools
Measurement and ROI
Webinars
Voice of the Customer | Advocacy Accelerator webinar
February 25, 2026
voice of the customer
Colette Chavalia from Databricks and Alison Bukowski from Point of Reference reveal how capturing and amplifying the voice of the customer transforms advocacy programs into measurable business drivers.
Program Strategy
Organizational Ownership
Stakeholder Engagement
Trends and Industry Insights
Webinars
Build Foundation, Create Plan | Advocacy Accelerator webinar
February 25, 2026
advocacy program planning
CMA expert Maria Sturgeon shares strategies for building a strong foundation for customer advocacy programs through strategic design, planning, and sustainable growth.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Podcasts
Advocacy Accelerator: Change Management | CMA Podcast
December 19, 2025
change management
Kelsey Dobbs and Alison Bukowski of Point of Reference share proven techniques for rolling out customer advocacy programs effectively—focusing on change management, adoption, and sustainable success.
Program Strategy
Sales Alignment
Measurement and ROI
Technology and Tools
Stakeholder Engagement
Podcasts
Advocacy Accelerator: B2B Engagement | CMA Podcast
November 14, 2025
B2B engagement
Listen as Jennifer Ells discuss actionable tactics to increase B2B engagement to empower your customers for sales wins.
Advocate Recruitment and Management
Customer Experience and Community
Customer Success Alignment
Program Strategy
Content and Storytelling
Podcasts
Advocacy Accelerator: VOC Impact | CMA Podcast
December 19, 2025
voice of the customer, VOC
Listen in to unlock real-world tactics that elevate your program and spotlight your customers like never before featuring Colette Chavalia, Principal Customer Marketing Manager at Databricks.
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