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Program Strategy
Career and Leadership
Blog Posts
Keep Your Customer Marketing Program Running While Away
October 24, 2025
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Customer marketing program sustainability is key for any successful CMA professional. Learn how to plan for emergencies and create a backup plan. Read more!
Program Strategy
Technology and Tools
Career and Leadership
Blog Posts
Can Customer Marketing Run Itself? Why It Still Needs You
October 24, 2025
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Learn why self-driving customer marketing programs may be the future. But for now, there is still a lot of natural intelligence needed for success. Learn more.
Program Strategy
Technology and Tools
Blog Posts
How to Keep Customer Marketing Human in the Age of AI
October 24, 2025
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Humanity in customer marketing means keeping the customer relationship at its core. Learn how AI can enhance your advocacy program but relationships remain key.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Blog Posts
Customer Marketers Can Drive Sales in Economic Uncertainty
October 24, 2025
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In an uncertain economy, customer marketing's priorities should be customer retention and acquisition. Learn more how to support customer success and sales.
Technology and Tools
Blog Posts
How to Protect Your Advocacy Program and Prepare for AI
November 4, 2025
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Customer data is at the heart of what customer marketers do daily, but it takes more than one team to ensure the data is accurate and up-to-date. Learn more.
Program Strategy
Stakeholder Engagement
Blog Posts
How to Build Strong Internal Stakeholder Partnerships
October 24, 2025
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Empathy in customer marketing is a customer marketing best practice. Discover what sales and marketing goals are being measured on and what their needs are.
Program Strategy
Executive Alignment
Sales Alignment
Career and Leadership
Customer Success Alignment
Blog Posts
Becoming a Strategic Customer Advocacy Program Leader
October 24, 2025
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Strategic program managers build strong advocacy programs that support all stakeholders. Learn the questions they ask, ensuring cross-functional alignment.
Program Strategy
Stakeholder Engagement
Measurement and ROI
Career and Leadership
Blog Posts
How Customer Marketers are Essential During Downturns
October 24, 2025
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Learn how proving your customer marketing program’s value is key to your advocacy program surviving a recession. Learn how to reaffirm your program's purpose.
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