Point of Reference Differentiator | Salesforce Expertise

Your Partner in Salesforce, Advocacy Strategy, and Customer Advocacy Program Success

With Point of Reference, you’re never on your own. Every customer is paired with a dedicated Account Director—your trusted partner and program champion. They’re more than a point of contact—they’re your ReferenceEdge avatar, equipped with deep Salesforce expertise and customer advocacy best practices to help you thrive.

From implementation to long-term growth, your Account Director works alongside you to:

• Guide program strategy and execution
• Streamline your ReferenceEdge workflow
• Share insights and benchmarks from leading advocacy programs
• Identify opportunities to elevate engagement and demonstrate ROI

It’s not just about support—it’s about partnership. With your Account Director, you gain a true ally committed to helping you build, grow, and celebrate advocacy success.

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