Point of Reference Differentiator | Salesforce Expertise

Why Salesforce Expertise Sets Point of Reference Apart

At Point of Reference, deep Salesforce expertise isn’t just a capability—it's the foundation of how we help organizations succeed with customer advocacy and CRM-driven growth. Unlike generic support teams, our approach is built around strategic partnership with Salesforce at the core, ensuring your advocacy efforts are tightly integrated with your CRM, scalable over time, and aligned with business outcomes.

A Dedicated Salesforce-Savvy Account Director for Every Customer

When you choose Point of Reference, you get more than a vendor—you get a trusted program champion. Every customer is paired with a dedicated Account Director who:

• Has deep knowledge of Salesforce architecture, workflows, and best practices
• Understands the unique requirements of customer advocacy programs
• Helps you plan, execute, and optimize your strategy in a way that aligns with Salesforce’s ecosystem
• Shares benchmarks and insights from leading advocacy implementations across industries
• Guides you in showing measurable value and ROI from your advocacy investments

This level of personalized support means your team is never on their own navigating complex Salesforce configurations, process automations, or adoption challenges.

Ready to Amplify Your Salesforce-Powered Advocacy?

Whether you're just starting with Salesforce or scaling an existing program, Point of Reference’s commitment to deep Salesforce expertise and strategic partnership empowers your team to:

• Execute faster
• Adopt smarter
• Grow stronger
• Prove value with data

Partner with a team that understands Salesforce—and how to make it work for your advocacy goals.