Resourcesicon
AI and Customer Experience | CMA Podcast

AI and Customer Experience | CMA Podcast

You’ve got the tech. The budget. The roadmap.

But here’s the hard truth: AI doesn’t fail because of bad technology—it fails because people don’t change.

In this episode of Breaking Through the Bullsh*t, we cut past the hype and tackle the real barrier standing between AI strategy and AI success: adoption. You can buy the best tools on the market, but if your teams aren’t aligned, enabled, and ready to work differently, your AI investment becomes… shelfware.

Featuring Kristi Faltorusso, Chief Customer Officer at ClientSuccess

Kristi brings a blunt, real-world perspective on what leaders consistently miss when rolling out AI across customer-facing teams. Spoiler: the technology isn’t the problem. The humans are—and the organizations that get AI right are the ones that build change management into the foundation, not as an afterthought.

What We Dive Into

✔ The biggest myths about AI in CX
Why most teams assume AI will “just work”—and how that mindset derails adoption before it even starts.

✔ Why change management—not tech—is the true failure point
The uncomfortable truth every leader must face before implementing AI.

✔ How to prepare teams for AI-driven workflows
What “readiness” actually looks like, from skills to communication to process redesign.

✔ What customer marketing and CX leaders must do to drive adoption
Your role in removing friction, building alignment, and enabling confident day-to-day use.

✔ Practical steps to turn AI strategy into measurable impact
Actionable steps you can take this quarter to ensure your AI roadmap delivers more than a press release.

No fluff. No jargon.

Just a candid, inside look at what it really takes to make AI stick inside your organization—and how you can turn your investment into real, sustained impact.

-