Successful stakeholder engagement is rarely accidental—it is intentional, strategic, and rooted in trust. In this insightful video, Kristin Sanderson explores what truly drives effective stakeholder engagement and why it remains one of the most critical skills for leaders, project owners, and customer-focused teams today. Whether you’re navigating cross-functional initiatives, managing executive expectations, or building long-term alignment across your organization, this session offers practical guidance you can apply immediately.
Kristin breaks down stakeholder engagement beyond surface-level communication, emphasizing that success depends on understanding motivations, priorities, and perspectives across diverse groups. Rather than treating stakeholders as a checkbox or a one-time update audience, she highlights the importance of viewing engagement as an ongoing relationship—one built through transparency, consistency, and purposeful dialogue.
Throughout the video, Kristin shares proven approaches for identifying key stakeholders early and engaging them in ways that foster collaboration instead of resistance. She discusses why misalignment often occurs, how unclear ownership and assumptions derail progress, and what leaders can do to create shared understanding before issues escalate. By proactively addressing these challenges, organizations can reduce friction, accelerate decision-making, and increase overall buy-in.
A central theme of the discussion is trust. Kristin explains how trust is earned through follow-through, active listening, and clear communication—not just polished presentations or status updates. She outlines how setting expectations upfront, communicating progress honestly, and inviting feedback at the right moments can transform stakeholders from passive observers into active partners.
This video is particularly valuable for professionals working in:
Stakeholder engagement often sits at the intersection of these functions, and Kristin’s insights help bridge gaps between teams with competing priorities. Her guidance reinforces the idea that alignment is not about control or authority, but about influence, empathy, and shared goals.
Viewers will also learn how to adapt engagement strategies based on stakeholder type—executives, internal teams, customers, or external partners—and why a one-size-fits-all approach rarely works. Kristin encourages leaders to tailor messaging, communication cadence, and involvement levels to meet stakeholders where they are, creating a more inclusive and effective engagement process.
By the end of the video, you’ll walk away with a clearer understanding of:
If you’re looking to strengthen collaboration, reduce internal friction, and improve outcomes across initiatives, this video provides a grounded, real-world perspective on what it takes to engage stakeholders effectively.
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