In this episode of The CustomerX Files, Alison Bukowski sits down with Keri Linscott, Director of Customer Marketing and Global Programs at Magnet Forensics, to explore how customer advocacy can become one of the most powerful drivers of growth—when it’s fully integrated into demand generation.
With more than 15 years of experience in tech and marketing, Keri shares how her team embeds authentic customer stories across the entire funnel to build credibility, accelerate deals, and fuel long-term loyalty. From advisory councils and flagship events to targeted campaigns and reference programs, she explains why advocacy isn’t a one-off initiative—it’s a strategic engine that influences pipeline, shortens sales cycles, and strengthens customer relationships.
Listeners will gain practical insights into breaking down organizational silos, aligning teams around shared revenue goals, and creating a culture where customer voices shape marketing from the very beginning. Keri also discusses the importance of proactive collaboration, thoughtful engagement, and measuring success through business impact—not just activity metrics.
If you’re looking to transform customer marketing from a support function into a scalable growth lever, this conversation delivers actionable guidance and a fresh perspective on what it takes to make advocacy truly work.
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