In this installment of Breaking Through the Bullshit, Alison Bukowski is joined by Jeni Asaba, Head of Community Engagement and Advocacy at Jamf, for a candid conversation about breaking down organizational silos, building stronger customer relationships, and creating meaningful connections that benefit both customers and businesses.
Together, they challenge common assumptions about customer advocacy and community engagement, explore how to identify and nurture authentic advocates, and discuss practical ways to improve collaboration across Customer Success, Marketing, Sales, and other teams.
From measuring meaningful engagement instead of vanity metrics to navigating the growing influence of AI, this session offers actionable insights for customer marketing, customer advocacy, community management, and customer experience professionals.
Because while technology can help us work smarter, authenticity and human connection can't be automated.
Watch the recording to discover how customer community and advocacy can work better together to build trust, strengthen engagement, and deliver lasting value.
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