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Advocacy Accelerator: Change Management | CMA Podcast

Advocacy Accelerator: Change Management | CMA Podcast

About this Epsiode

Featured Guest: Kelsey Dobbs, Senior Customer Advocacy Specialist, Illumio

In this episode of The CustomerX Files, Kelsey Dobbs explores the vital role of change management in driving a successful customer advocacy program. Kelsey and Alison discuss the importance of change management in customer marketing and advocacy. Listen and walk away with actionable tactics to improve your organization’s program adoption.

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