Advocacy Accelerator: Change Management | CMA Podcast

About this Epsiode

Featured Guest: Kelsey Dobbs, Senior Customer Advocacy Specialist, Illumio

In this episode of The CustomerX Files podcast, Alison and Kelsey dive into what it really takes to launch a successful customer advocacy program. From managing change and driving adoption to building sustainable momentum, they share proven strategies and real-world examples to help you roll out your program with confidence and lasting impact.

Tune in to learn how to:

• Navigate internal change management and gain buy-in
• Build early adoption through communication and quick wins
• Create a sustainable framework for long-term advocacy success

Whether you’re just getting started or looking to strengthen your existing program, this conversation is packed with practical advice to help you accelerate your advocacy journey.

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