Advocacy Accelerator: B2B Engagement | CMA Podcast

About this Episode

Featured Speaker: Jennifer Ells

In B2B, “engagement” isn’t a buzzword—it’s the engine behind every growth outcome that matters. When you activate engagement internally, you empower teams to deliver consistent, scalable value. When you activate it externally, you generate trust, proof, and momentum where it counts most—your customers.

In this episode, Jennifer Ells breaks down what true engagement looks like today and why the most successful B2B organizations treat it as a company-wide discipline, not just a marketing tactic.

What You’ll Learn

• How internal alignment fuels external customer wins
  See how cross-functional clarity and shared goals translate into better customer experiences, faster execution, and measurable business impact.
• Real examples of high-performing engagement programs
  Learn from programs that are already driving retention, revenue influence, and competitive differentiation in the market.
• How to build an engagement flywheel you won’t find in any playbook
  Discover the mindset and framework behind sustainable engagement—so your teams and customers stay connected, energized, and advocating.

Why It Matters

The best brands don’t just talk about engagement—they engineer it from the inside out. This episode gives you the play-by-play so you can do the same.