Featured Guest: Maria Sturgeon
On this episode of The CustomerX Files, Alison is joined by Maria Sturgeon, the Head of Customer Reference Programs at Stripe. Maria is well known in the CMA industry for her collaborative approach to customer advocacy and sales acceleration. She and Alison chat about the ways to best establish a foundation of trust with stakeholders when new to a role or organization and just how critical the data within an organization is to getting a program off the ground. Maria shares insights on how to simultaneously drive qualitative and quantitative results for any program, new or existing. And, how to take those results to keep nurturing a reference program into a full-blown advocacy initiative.
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