Featured Guest: Sunny Manivannan
In this episode of The CustomerX Files, host Alison Bukowski sits down with Sunny Manivannan, founder and CEO of Peerbound, for a bold, no-BS discussion on the future of customer marketing. From breaking down why the function has long struggled to gain recognition as a revenue driver to how AI is reshaping the game, Alison and Sunny tackle the conversations others often avoid: revenue alignment, organizational placement, and why owning outcomes—not just tasks—will define the next generation of customer marketers.
Listeners will walk away with actionable strategies to build influence across sales and leadership, leverage AI as a "force multiplier," and reposition customer marketing as a strategic nerve center within their organizations. Whether you're feeling the pressure of leaner teams or wondering how to future-proof your role, this episode delivers clear advice and real-world examples to help customer marketers thrive.
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