Featured Guest: Lauren Turner
In this episode of The CustomerX Files, Alison chats with Lauren Turner, CMA expert, for a candid and insightful look at the current landscape—and future—of customer advocacy in Corporate America.
From the rising influence of AI to the growing demand for measurable impact, Lauren shares her unfiltered perspective on what it really takes to thrive in this space. Whether you're a seasoned pro or just getting started in customer marketing, this episode is packed with practical wisdom and bold predictions to help you future-proof your career.