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Program Strategy
Technology and Tools
Measurement and ROI
Blog Posts
Customer Reference Program Success Hinges on Search
October 24, 2025
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Learn why a successful customer advocate search comes down to your reference database usability, key stakeholder reference access, and ensuring quality data.
Program Strategy
User Adoption and Change Management
Blog Posts
How and why to train Sales Teams on Customer References
October 24, 2025
customer reference training sales enablement best practices sales reference process onboarding sales reps using customer references
Learn why conducting customer advocate training during onboarding for sales teams helps them close deals faster and respects your customer advocates’ time.
Program Strategy
Measurement and ROI
Career and Leadership
Blog Posts
Why Customer Advocacy Management Deserves a Full-Time Role
January 12, 2026
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Is customer advocacy management considered a full-time job? Discover why this comprehensive and strategic role is necessary for a successful advocacy program.
Program Strategy
Technology and Tools
Content and Storytelling
Blog Posts
Customer Advocates Supercharge Demand Generation Efforts
October 24, 2025
customer advocacy demand generation customer reference program customer stories customer reviews peer insights content marketing reference marketing
Learn how customer advocacy programs generate demand, providing valuable resources to power a company’s demand gen efforts and contribute to overall growth.
Program Strategy
Stakeholder Engagement
Sales Alignment
Executive Alignment
Customer Success Alignment
Blog Posts
Common Pitfalls to Customer Advocacy Program Success
October 24, 2025
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Avoid the customer advocacy manager traps such as not defining executive support, underestimating the time commitment, and stakeholder engagement. Learn more!
Program Strategy
Sales Alignment
Stakeholder Engagement
User Adoption and Change Management
Technology and Tools
Blog Posts
Why Sales Teams Need Customer Reference Training from SMEs
October 24, 2025
customer reference training sales enablement content reference program management customer advocacy best practices subject matter experts in customer marketing improve reference usage
Creating subject matter experts in customer marketing and teaching advocacy best practices is critical for a customer advocacy program's success. Read more.
Program Strategy
Technology and Tools
Measurement and ROI
Content and Storytelling
Blog Posts
Scale Customer References with Group Events and Forums
October 24, 2025
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Discover the benefits of one-to-many customer reference activities for customers, prospects, and sales. Reduce reference burnout with group reference calls.
Program Strategy
Stakeholder Engagement
Advocate Recruitment and Management
Technology and Tools
Content and Storytelling
Blog Posts
Marketing Automation to Recruit Customer Advocates at Scale
October 24, 2025
customer advocate recruiting customer reference program marketing automation for customer advocacy recruit customer references Marketo customer advocacy Eloqua customer marketing Salesforce customer data NPS-based customer recruiting
Leveraging a marketing automation tool helps to accelerate advocate recruiting and increase ROI for your company, and customer advocate program. Read more.
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