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Program Strategy
Executive Alignment
Blog Posts
Get Executive Buy-In by Prioritizing Marquee Accounts
October 24, 2025
executive support customer advocacy marquee account engagement customer advocacy strategy strategic customer marketing building credibility with executives
Learn how executive engagement in customer advocacy is strategic. And how nurturing your company's relationship with its marquee accounts builds credibility.
Program Strategy
Sales Alignment
Stakeholder Engagement
User Adoption and Change Management
Blog Posts
How to Put an End to Rogue Customer Reference Requests
October 24, 2025
customer reference program adoption customer advocacy change management ending reference shadow market sales reference management reference request process
Learn how to eliminate the reference shadow market by showing stakeholders that good advocacy is possible through data and search. Get executives on board.
Program Strategy
Stakeholder Engagement
Advocate Recruitment and Management
Measurement and ROI
Technology and Tools
Blog Posts
Nominations & References for Customer Advocacy Programs
October 24, 2025
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Advocate nominations and requests are great ways to grow an advocacy program, but it's important to set expectations. Learn how to manage advocate nominations.
Program Strategy
Sales Alignment
Advocate Recruitment and Management
Blog Posts
Partner with Your CRO to Elevate Customer Advocacy
October 24, 2025
customer advocacy program sales and marketing alignment customer reference strategy cross-functional collaboration customer reference management revenue growth goals
Revenue growth is always a top priority for CROS, and customer advocates fuel wins. Learn how to align your customer advocacy program with more revenue growth.
Program Strategy
Customer Success Alignment
Stakeholder Engagement
Organizational Ownership
Blog Posts
How to Build a Holistic Customer Marketing Advocacy Program
October 24, 2025
Learn how an integrated customer marketing strategy encompasses a variety of functions, including customer advocate management to customer-generated content.
Learn how an integrated customer marketing strategy encompasses a variety of functions, including customer advocate management to customer-generated content.
Program Strategy
Technology and Tools
Measurement and ROI
Blog Posts
Customer Reference Program Success Hinges on Search
October 24, 2025
customer reference program reference program best practices customer reference search stakeholder reference access reference database usability
Learn why a successful customer advocate search comes down to your reference database usability, key stakeholder reference access, and ensuring quality data.
Program Strategy
User Adoption and Change Management
Blog Posts
How and why to train Sales Teams on Customer References
October 24, 2025
customer reference training sales enablement best practices sales reference process onboarding sales reps using customer references
Learn why conducting customer advocate training during onboarding for sales teams helps them close deals faster and respects your customer advocates’ time.
Program Strategy
Measurement and ROI
Career and Leadership
Blog Posts
Why Customer Advocacy Management Deserves a Full-Time Role
January 12, 2026
customer advocacy management customer reference program manager full-time customer marketing role customer marketing strategy hiring customer marketing manager
Is customer advocacy management considered a full-time job? Discover why this comprehensive and strategic role is necessary for a successful advocacy program.
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