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Program Strategy

Sales Alignment

Stakeholder Engagement

Customer Success Alignment

Organizational Ownership

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Blog Posts
Customer Reference Management Requires Cross-Functional Work
October 24, 2025
customer reference management cross-functional collaboration stakeholder alignment sales and marketing alignment executive support for advocacy reference program best practices customer marketing program structure building a reference program team

Advocate Recruitment and Management

Technology and Tools

Measurement and ROI

Sales Alignment

Three-dimensional dashboard illustrating the importance of customer advocacy program measurement.
Blog Posts
How to Measure the Business Impact of Customer Advocacy
October 24, 2025
customer advocacy program measurement how to measure advocacy impact customer reference metrics advocacy program KPIs revenue influenced by advocacy Salesforce reference tracking ReferenceEdge reporting

Program Strategy

Technology and Tools

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Blog Posts
How to Determine the Right Number of Customer Advocates
October 24, 2025
how many customer references do I need customer advocacy program goals customer reference database strategy calculating customer advocate needs demand-based advocate recruiting customer advocacy gaps reference coverage by industry/product

Program Strategy

Sales Alignment

Technology and Tools

Measurement and ROI

Stakeholder Engagement

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Blog Posts
How to Align Your Customer Reference Program with Sales
October 24, 2025
customer reference program sales process alignment sales enablement revenue influenced advocacy program metrics win rate improvement sales cycle acceleration

Program Strategy

Stakeholder Engagement

Advocate Recruitment and Management

Technology and Tools

Customer Experience and Community

Young professional woman smiling with two thumbs up represting why customers choose to be advocates.
Blog Posts
Why Customers Become Advocates and How to Recruit Them
October 24, 2025
customer advocacy recruiting why customers become advocates reference program strategy customer advocate motivations building customer reference programs B2B advocacy program customer loyalty and brand association customer reference program best practices

Program Strategy

Technology and Tools

Measurement and ROI

Graphic of laptop showing different graphs and charts with the words Customer Advocacy Metrics at the bottom.
Blog Posts
Why Customer Marketers Must Track Metrics for Success
October 24, 2025
customer reference program metrics customer marketing measurement marketing attribution for advocacy prove customer marketing ROI customer advocate reporting reference program KPIs

Program Strategy

Stakeholder Engagement

Customer Success Alignment

Sales Alignment

Executive Aligment

Graphic of silhouetted professionals with stars over one person's head illustrating the customer advocacy program manager.
Blog Posts
Choosing the Department for Customer Advocacy Program Success
October 24, 2025
Where should customer advocacy program sit best department for customer reference program customer advocacy team structure customer marketing vs. customer success who owns customer reference programs cross-functional advocacy program executive sponsor for advocacy program

Sales Alignment

Program Strategy

Technology and Tools

Measurement and ROI

Three blocks with the letters K P and I are face up illustrating the important Sales Reference KPI.
Blog Posts
Tracking References in Sales Opportunities Is a Game Changer
October 24, 2025
sales reference KPI customer reference program metrics advocacy program KPIs sales enablement with references win rate with customer references leveraging customer advocates in sales reference program ROI
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