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Program Strategy
Sales Alignment
Technology and Tools
Measurement and ROI
Blog Posts
Customer Advisory Boards for Customer Advocacy Programs
October 24, 2025
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Program Strategy
Executive Aligment
Stakeholder Engagement
Blog Posts
How to Win and Keep CxO Support for Customer Advocacy
October 24, 2025
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Content and Storytelling
Measurement and ROI
Blog Posts
How to Create B2B Customer Content to Drive Sales
October 24, 2025
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Program Strategy
Career and Leadership
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What Strategic Customer Advocacy Program Managers Do
October 30, 2025
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Program Strategy
Technology and Tools
Executive Aligment
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Transforming Customer Reference Chaos into Strategic Asset
October 24, 2025
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Content and Storytelling
Technology and Tools
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Blog Posts
Make Customer Content Count: Centralize, Tag, and Track
October 24, 2025
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Program Strategy
Executive Aligment
Sales Alignment
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Build a Scalable and Aligned Customer Advocacy Program
October 24, 2025
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Program Strategy
Technology and Tools
AI and Automation
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Agentic AI and the Evolution of CMA Program Management
October 24, 2025
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