Our Advocates
Solutions
ReferenceEdge
AI-Powered Advocacy
Services
Resources
Resource Center
Buyer Resources
Events & News
About Us
Request a live demo
Request a Live Demo
Resources Center
Thought Leadership
All
Blog Posts
Videos
Webinars
Podcasts
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Categories
All Categories
AI and Automation
Trends and Industry Insights
Customer Experience and Community
Career and Leadership
Organizational Ownership
Measurement and ROI
Content and Storytelling
Technology and Tools
User Adoption and Change Management
Advocate Recruitment and Management
Stakeholder Engagement
Customer Success Alignment
Sales Alignment
Executive Alignment
Program Strategy
Clear Search
Clear Search
Categories
All Categories
1
AI and Automation
1
Trends and Industry Insights
1
Customer Experience and Community
1
Career and Leadership
1
Organizational Ownership
1
Measurement and ROI
1
Content and Storytelling
1
Technology and Tools
1
User Adoption and Change Management
1
Advocate Recruitment and Management
1
Stakeholder Engagement
1
Customer Success Alignment
1
Sales Alignment
1
Executive Alignment
1
Program Strategy
1
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Program Strategy
Executive Alignment
Sales Alignment
Career and Leadership
Customer Success Alignment
Blog Posts
Becoming a Strategic Customer Advocacy Program Leader
October 24, 2025
strategic customer marketing customer advocacy program customer reference program advocate database revenue influenced cross-functional alignment
Strategic program managers build strong advocacy programs that support all stakeholders. Learn the questions they ask, ensuring cross-functional alignment.
Program Strategy
Stakeholder Engagement
Measurement and ROI
Career and Leadership
Blog Posts
How Customer Marketers are Essential During Downturns
October 24, 2025
recession-proof customer marketing customer marketer job security advocate program strategy internal stakeholder alignment customer marketing KPIs
Learn how proving your customer marketing program’s value is key to your advocacy program surviving a recession. Learn how to reaffirm your program's purpose.
Program Strategy
Executive Alignment
Blog Posts
Speaking C-Suite: Strategies for Customer Marketers
October 24, 2025
how to communicate with executives customer marketers and the C-suite influencing marketing leadership strategic marketing communication CMO career path executive alignment
Learn the importance of good C-Suite communication and marketing leadership alignment. Understand the C-suite agenda and learn how you can support their goals.
Program Strategy
Executive Alignment
Stakeholder Engagement
Blog Posts
7 Proven Tips for Funding Your Customer Reference Program
October 24, 2025
customer advocacy program budget how to fund a customer reference program budgeting for customer marketing customer reference program planning customer advocate program ROI
Budgeting for a customer advocacy program is not easy. Check out these tips for securing the right budget for your organization and ensuring executive support.
Program Strategy
Executive Alignment
User Adoption and Change Management
Blog Posts
Secure Real Executive Support for Your Advocacy Program
October 24, 2025
executive support for customer advocacy advocacy program leadership buy-in stakeholder support customer marketing executive involvement in marketing programs advocacy program success factors change management in customer marketing
Customer advocacy program executive support isn't passive. Learn the visible actions to back up words and how to cultivate a sustained interest from leadership.
Program Strategy
Executive Alignment
Blog Posts
Get Executive Buy-In by Prioritizing Marquee Accounts
October 24, 2025
executive support customer advocacy marquee account engagement customer advocacy strategy strategic customer marketing building credibility with executives
Learn how executive engagement in customer advocacy is strategic. And how nurturing your company's relationship with its marquee accounts builds credibility.
Program Strategy
Sales Alignment
Stakeholder Engagement
User Adoption and Change Management
Blog Posts
How to Put an End to Rogue Customer Reference Requests
October 24, 2025
customer reference program adoption customer advocacy change management ending reference shadow market sales reference management reference request process
Learn how to eliminate the reference shadow market by showing stakeholders that good advocacy is possible through data and search. Get executives on board.
Program Strategy
Stakeholder Engagement
Advocate Recruitment and Management
Measurement and ROI
Technology and Tools
Blog Posts
Nominations & References for Customer Advocacy Programs
October 24, 2025
customer advocate nominations reference requests customer advocacy program how to estimate customer advocates sales reference requests customer success nominations reference program metrics customer reference requests
Advocate nominations and requests are great ways to grow an advocacy program, but it's important to set expectations. Learn how to manage advocate nominations.
1
...
We’re sorry!
We’re sorry! We couldn’t find any results that match your search.
