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Program Strategy
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Podcasts
Breaking Through the BS: Time for the Tough Stuff | Kevin Lau
October 24, 2025
customer marketing Kevin Lau CustomerX Files customer advocacy career growth in customer marketing
Customer Experience and Community
Program Strategy
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Breaking Through the BS: Branding isn't BS | Christina Garnett
October 24, 2025
customer advocacy emotional loyalty customer marketing brand community customer experience (CX) brand empathy customer engagement strategy
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How to Use AI Without Losing the Humanity | CMA Podcast
October 24, 2025
AI in customer advocacy AI tools for marketers Darren Smith CTO interview Customer X Files podcast AI hype vs. reality AI and customer advocacy programs Using AI in customer marketing
Program Strategy
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How Product and Customer Marketing Drive Growth | CMA Podcast
October 27, 2025
product marketing customer marketing customer advocacy go-to-market alignment sales enablement cross-functional marketing
Program Strategy
Executive Aligment
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Advocacy as a Growth Engine | CMA Podcast
October 27, 2025
customer advocacy strategy customer marketing leadership customer storytelling executive buy-in for advocacy customer marketing metrics advocacy-led growth
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Scaling Advocacy with Automation and Alignment |CMA Podcast
October 27, 2025
customer advocacy operations automating customer marketing customer reference tools customer advocacy metrics advocacy program automation scaling advocacy programs
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Storytelling and Customer-Led Growth | CMA Podcast
October 27, 2025
customer advocacy strategy storytelling in marketing voice of the customer customer-led growth elevating customer marketing customer engagement through content advocacy program best practices
Program Strategy
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Scaling Global Customer Advocacy | CMA Podcast
October 27, 2025
customer advocacy metrics global reference program customer reference management advocacy ROI sales enablement stories customer voice strategy reference program KPIs
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