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Program Strategy
Sales Alignment
Technology and Tools
Measurement and ROI
Blog Posts
Customer Advisory Boards for Customer Advocacy Programs
October 24, 2025
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Customer Advisory Boards are essential for customer reference program success. Learn how to run a great one for your company and see customer advocacy ROI.
Program Strategy
Executive Alignment
Stakeholder Engagement
Blog Posts
How to Win and Keep CxO Support for Customer Advocacy
October 24, 2025
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Learn how to win and keep CxO support for your customer advocacy program. Read how to ensure strategic customer marketing alignment with company leadership.
Content and Storytelling
Measurement and ROI
Blog Posts
How to Create B2B Customer Content to Drive Sales
October 24, 2025
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Learn how to create B2B customer content that is aligned with sales, leadership, and marketing. Understand the ROI of customer stories and how to cultivate.
Program Strategy
Career and Leadership
Blog Posts
What Strategic Customer Advocacy Program Managers Do
January 22, 2026
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Strategic customer marketing initiatives produce real results but require the right leader and allocation of time. Learn more customer marketing best practices.
Program Strategy
Technology and Tools
Executive Alignment
Blog Posts
Transforming Customer Reference Chaos into Strategic Asset
October 24, 2025
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Customer advocate program strategies transform customer reference chaos into an asset. Learn how to build a strategic advocacy program with our Maturity Model.
Content and Storytelling
Technology and Tools
Measurement and ROI
Blog Posts
Make Customer Content Count: Centralize, Tag, and Track
October 24, 2025
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Understand the power of customer content and the impact it can have on B2B buyers. Learn how to tag content and create a searchable customer story library.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Blog Posts
Build a Scalable and Aligned Customer Advocacy Program
October 24, 2025
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Learn how to build a scalable and aligned customer advocacy program. Read advocate program best practices and how to use customer advocates to impact revenue.
Program Strategy
Technology and Tools
AI and Automation
Trends and Industry Insights
Blog Posts
Agentic AI and the Evolution of CMA Program Management
October 24, 2025
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Discover how agentic AI is reshaping CMA program management, scaling advocacy, and freeing managers for more strategic impact in revenue and company growth.
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