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Program Strategy
Sales Alignment
User Adoption and Change Management
Stakeholder Engagement
Executive Aligment
Podcasts
Scaling Global Customer Advocacy | CMA Podcast
October 27, 2025
customer advocacy metrics global reference program customer reference management advocacy ROI sales enablement stories customer voice strategy reference program KPIs
Program Strategy
Measurement and ROI
Podcasts
Building Strategic Goals in CMA | CMA Podcast
October 27, 2025
oal setting in customer marketing customer marketing strategy business goal alignment cross-functional collaboration customer advocacy goals customer marketing metrics how to measure customer marketing impact
Program Strategy
Executive Aligment
Stakeholder Engagement
Advocate Recruitment and Management
User Adoption and Change Management
Podcasts
Building Award-Winning Programs | CMA Podcast
October 27, 2025
Voice of the customer strategy, Measuring advocacy ROI Executive buy-in, KPIs Elevating customer experience
Program Strategy
Executive Aligment
Sales Alignment
Customer Success Alignment
Career and Leadership
Videos
Where Should the CMA Function Sit in Organization? | Asha May
October 31, 2025
CMA, organization, user adoption
Program Strategy
Stakeholder Engagement
Sales Alignment
Technology and Tools
Content and Storytelling
Videos
Customer Content that Actually Helps Sales | Daniel Palay
October 24, 2025
customer advocacy content, content ROI, content influence on sales
Program Strategy
Stakeholder Engagement
Technology and Tools
Measurement and ROI
Videos
Facilitating Program Adoption Using ReferenceEdge | Carlos Gonzalez
October 24, 2025
customer advocacy. ROI. sales enablement
Program Strategy
Technology and Tools
Measurement and ROI
AI and Automation
Videos
Seamless Customer Advocacy Workflow Drives Success | Asha May
October 24, 2025
seamless advocacy workflow, Salesforce-native app
Program Strategy
Stakeholder Engagement
Sales Alignment
Videos
Advocacy-Driven Sales Enablement for Business Growth | Alec Hulitzky
October 27, 2025
customer advocacy value to sales, sales enablement, sales conversion
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