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Program Strategy
Sales Alignment
Stakeholder Engagement
Measurement and ROI
User Adoption and Change Management
Podcasts
Breaking Through the BS: Time for the Tough Stuff | Kevin Lau
December 19, 2025
business growth, CMA strategy
Kevin Lau of Freshworks and Alison Bukowski of Point of Reference dive into CMA strategies, business growth, executive storytelling to drive real growth and influence revenue.
Customer Experience and Community
Program Strategy
Career and Leadership
Podcasts
Breaking Through the BS: Branding isn't BS | Christina Garnett
December 30, 2025
B2B branding
Listen as Christina Garnett discusses customer advocacy and how to break through the BS of B2B branding and marketing to see more ROI in your marketing efforts.
Program Strategy
Technology and Tools
AI and Automation
Podcasts
How to Use AI Without Losing the Humanity | CMA Podcast
December 19, 2025
AI, customer advocacy
Learn how AI can enhance customer advocacy, streamline workflows, and support the program without replacing the human relationships that drive advocacy success.
Program Strategy
Stakeholder Engagement
Technology and Tools
Content and Storytelling
User Adoption and Change Management
Podcasts
How Product and Customer Marketing Drive Growth | CMA Podcast
December 19, 2025
cross-functional marketing
The CustomerX Files podcast with CMA leader, Ian Hameroff. Listen as they discuss the complex relationship between product marketing and customer marketing
Program Strategy
Executive Alignment
Content and Storytelling
Podcasts
Advocacy as a Growth Engine | CMA Podcast
December 19, 2025
customer advocacy strategy
On this episode of The CustomerX Files, hear Antu Buck, CMA leader, discuss the importance of creating 30, 60, and 90-day plan for effective customer advocacy strategy.
Program Strategy
Technology and Tools
Measurement and ROI
AI and Automation
Podcasts
Scaling Advocacy with Automation and Alignment |CMA Podcast
December 19, 2025
advocacy program automation
Hear The CustomerX Files podcast with Seismic’s Alec Hulitzky share how automation and data transformed their customer advocacy into a revenue-driving machine.
Program Strategy
User Adoption and Change Management
Trends and Industry Insights
Career and Leadership
Podcasts
Storytelling and Customer-Led Growth | CMA Podcast
December 19, 2025
customer-led growth
Listen to Christina Garnett explain how storytelling and customer-led growth work together to build trust, drive advocacy, and fuel sustainable business growth.
Program Strategy
Sales Alignment
User Adoption and Change Management
Stakeholder Engagement
Executive Alignment
Podcasts
Scaling Global Customer Advocacy | CMA Podcast
December 19, 2025
ROI of customer advocacy
The CustomerX Files with reference-program leader, Kristin Sanderson. Discover how she blends relationships, metrics, and AI to prove ROI of customer advocacy.
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