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Program Strategy
Technology and Tools
AI and Automation
Videos
Customer Advocacy Program Automation | Alec Hulitzky
October 27, 2025
advocacy program automation
Program Strategy
Measurement and ROI
Technology and Tools
AI and Automation
Videos
Customer Advocacy Program Adoption: Keys to Success | Asha May
October 24, 2025
ReferenceEdge advocacy program training, Metrics-driven advocacy adoption, B2B customer advocacy platform adoption
Program Strategy
Technology and Tools
AI and Automation
Videos
ReferenceEdge and Customer Advocacy Program Success | Carlos Gonzalez
October 27, 2025
customer advocacy. B2B sales support. customer reference program
Program Strategy
Executive Aligment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Videos
Why Companies Choose Point of Reference | Asha May
October 24, 2025
B2B reference management advocacy program
Program Strategy
Content and Storytelling
Videos
Qualifying & Quantifying Advocacy Content | Daniel Palay
October 24, 2025
advocacy content valuequalifying content effectivenessquantifying advocacy impactcustomer advocacy measurementcontent performance metricsB2B advocacy content strategy
Program Strategy
Executive Aligment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Webinars
Use the Internal QBR to Elevate Customer Advocacy
October 24, 2025
internal QBR advocacy customer advocacy QBR quarterly business reviews cross-functional alignment advocacy program visibility internal stakeholder engagement B2B customer marketing strategy
Program Strategy
Stakeholder Engagement
Career and Leadership
Trends and Industry Insights
Videos
Getting Started in Customer Advocacy | Carlos Gonzalez
October 24, 2025
advocacy in B2B. customer advocacy strategy
Program Strategy
Executive Aligment
Organizational Ownership
Measurement and ROI
Videos
Setting Thoughtful and Aligned Goals | CMA Expert Shannon Howard
October 24, 2025
dictated goals customer marketing navigating leadership directives advocacy program alignment B2B customer advocacy strategy handling top-down goals customer marketing leadership
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