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Program Strategy
Technology and Tools
AI and Automation
Videos
ReferenceEdge and Customer Advocacy Program Success | Carlos Gonzalez
November 21, 2025
customer advocacy success
Carlos Gonzalez, CMA leader, explains how ReferenceEdge empowers sales support, accelerates customer advocacy, and best practices for strong customer advocacy.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Videos
Why Companies Choose Point of Reference | Asha May
November 18, 2025
B2B reference management advocacy program
Hear from CMA expert Asha May on why B2B Companies choose Point of Reference and ReferenceEdge for their customer advocacy program solution to drive sales.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Webinars
Use the Internal QBR to Elevate Customer Advocacy
December 31, 2025
internal QBR
Learn from Conga advocacy experts Delaney Tucker and Becky de Tenley on internal QBR power to strengthen advocacy program, improve sales, and grow business.
Program Strategy
Stakeholder Engagement
Career and Leadership
Trends and Industry Insights
Videos
Getting Started in Customer Advocacy | Carlos Gonzalez
December 3, 2025
customer advocacy strategy
Hear how Point of Reference and ReferenceEdge advocacy software has helped Carlos Gonzalez achieve success as a customer marketing and advocacy professional.
Program Strategy
Executive Alignment
Organizational Ownership
Measurement and ROI
Videos
Setting Thoughtful and Aligned Goals | CMA Expert Shannon Howard
December 22, 2025
CMA goals
Hear CMA expert Shannon Howard explain how to navigate dictated CMA goals and strategies to connect those goals to business outcomes for real impact.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Videos
Customer Journey and Customer Success | Asha May
December 31, 2025
customer journey
Learn from CMA professional Asha May how an outside-in customer journey reveals gaps and helps CMA pros create more seamless, customer-focused experiences.
Program Strategy
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Videos
Building Sales Team Alignment | Learn from CMA Expert Carlos Gonzalez
December 31, 2025
cross-functional alignment
CMA expert Carlos Gonzalez shares key tactics for accelerating customer advocacy program adoption ensuring stronger stakeholder buy-in and long-term success through cross functional-alignment.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Videos
Identifying a Customer-Centric Culture | Carlos Gonzalez
December 31, 2025
customer-centric culture
Discover how to recognize and cultivate a customer-centric culture in your organization with insights from award-winning CMA thought leader Carlos Gonzalez.
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