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Program Strategy
Executive Aligment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Videos
Customer Journey and Customer Success | Asha May
October 24, 2025
customer journey
Program Strategy
Sales Alignment
Customer Success Alignment
Executive Aligment
Stakeholder Engagement
Videos
Content Collaboration is Key to Customer Advocacy Success
October 24, 2025
content collaboration
Program Strategy
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Videos
Building Sales Team Alignment | Learn from CMA Expert Carlos Gonzalez
October 24, 2025
sales team alignment, advocacy program adoption, customer marketing
Program Strategy
Executive Aligment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Videos
Identifying a Customer-Centric Culture | Carlos Gonzalez
October 27, 2025
customer-centric culture
Program Strategy
Measurement and ROI
Trends and Industry Insights
Videos
The True Value of a Customer Advocacy Program | Carlos Gonzalez
October 27, 2025
value of customer advocacy, ROI business impact of advocacy. B2B advocacy strategy
Advocate Recruitment and Management
Program Strategy
Sales Alignment
Executive Aligment
Customer Success Alignment
Videos
Customer Advocacy to Drive Nominations | Carlos Gonzalez
October 24, 2025
advocate nomination strategies, customer advocacy recruitment, B2B customer nominations
Program Strategy
Executive Aligment
Career and Leadership
Trends and Industry Insights
Videos
Customer Marketing & Advocacy Advice | Carlos Gonzalez
October 24, 2025
customer marketing advice CMA career tips
Career and Leadership
Trends and Industry Insights
Videos
The Evolution of Customer Advocacy | Carlos Gonzalez
October 24, 2025
evolution of customer advocacy, modern customer advocacy programs, B2B customer marketing
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