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Program Strategy
Stakeholder Engagement
Technology and Tools
Measurement and ROI
Videos
Facilitating CMA Program Adoption Using ReferenceEdge | Carlos Gonzalez
November 19, 2025
CMA program adoption
CMA expert Carlos Gonzalez shares how ReferenceEdge empowers sales, uses customer advocacy workflows, and promotes Salesforce adoption, and measurable ROI.
Program Strategy
Technology and Tools
Measurement and ROI
AI and Automation
Videos
Seamless Customer Advocacy Workflow Drives Success | Asha May
November 5, 2025
seamless advocacy workflow
Explore how CMA professional Asha May achieved a seamless customer advocacy workflow with ReferenceEdge, a 100% Salesforce-native customer advocacy solution.
Program Strategy
Measurement and ROI
Technology and Tools
AI and Automation
Videos
Customer Advocacy Program Adoption: Keys to Success | Asha May
December 31, 2025
advocacy program adoption
CMA industry expert Asha May outlines key strategies for accelerating customer advocacy program adoption, including using data and cross-functional engagement.
Program Strategy
Technology and Tools
AI and Automation
Videos
ReferenceEdge and Customer Advocacy Program Success | Carlos Gonzalez
November 21, 2025
customer advocacy success
Carlos Gonzalez, CMA leader, explains how ReferenceEdge empowers sales support, accelerates customer advocacy, and best practices for strong customer advocacy.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Videos
Why Companies Choose Point of Reference | Asha May
November 18, 2025
B2B reference management advocacy program
Hear from CMA expert Asha May on why B2B Companies choose Point of Reference and ReferenceEdge for their customer advocacy program solution to drive sales.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Webinars
Use the Internal QBR to Elevate Customer Advocacy
February 25, 2026
internal QBR
Learn from Conga advocacy experts Delaney Tucker and Becky de Tenley on internal QBR power to strengthen advocacy program, improve sales, and grow business.
Program Strategy
Stakeholder Engagement
Career and Leadership
Trends and Industry Insights
Videos
Getting Started in Customer Advocacy | Carlos Gonzalez
December 3, 2025
customer advocacy strategy
Hear how Point of Reference and ReferenceEdge advocacy software has helped Carlos Gonzalez achieve success as a customer marketing and advocacy professional.
Program Strategy
Executive Alignment
Organizational Ownership
Measurement and ROI
Videos
Setting Thoughtful and Aligned Goals | CMA Expert Shannon Howard
December 22, 2025
CMA goals
Hear CMA expert Shannon Howard explain how to navigate dictated CMA goals and strategies to connect those goals to business outcomes for real impact.
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