Breaking Through the BS: Time for the Tough Stuff | Kevin Lau

About this Episode

Featured Guest: Kevin Lau, Global Vice President, Customer Marketing at Freshworks

In this candid episode of The CustomerX Files, Kevin and Alison move beyond the buzzwords to uncover the real gaps and misalignments that can hold back growth and impact. They cut through the noise to share practical strategies, career lessons, and executive-level insights that inspire meaningful change.

This podcast is designed for customer marketing professionals, advocacy managers, and business leaders who want to cut through the hype and build programs that truly drive results.

Customer Advocacy Strategies

This podcast dives deep into actionable tactics for creating effective customer marketing (CMA) programs, improving customer advocacy, and aligning customer engagement strategies with broader business goals. You’ll discover how to:

• Build a strategic customer advocacy program that boosts adoption, loyalty, and retention
• Engage internal stakeholders and gain executive buy-in for CMA initiatives
• Transform customer insights into measurable business impact
• Avoid common pitfalls and “buzzword” strategies that don’t deliver

Who Should Listen

Whether you’re launching a new customer marketing program or looking to optimize existing advocacy efforts, this webinar delivers practical guidance, tips, and frameworks you can implement immediately.

Listen now and learn how to maximize customer advocacy, drive program ROI, and elevate your CMA strategy.

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