Breaking Through the BS: Branding isn't BS | Christina Garnett

About this Podcast

Featured Guest: Christina Garnett

In this episode of The CustomerX Files, Alison sits down with Christina Garnett, a community-building and brand strategy powerhouse, an expert in turning customer voices into business-driving gold. Christina and Alison discuss why the real key to brand success isn’t just better marketing—it’s putting the voice of your customer at the heart of everything you do. This isn’t just a branding session—it’s a playbook for making your customers your loudest and most trusted voice in the room.

Why B2B Marketing Matters

In a world crowded with marketing jargon and buzzwords, branding isn’t just about catchy slogans or pretty logos—it’s about building meaningful connections that turn customers into passionate advocates. This webinar cuts through the noise to explore:

• Why branding still matters in competitive markets
• How focusing on customer voices can transform your brand narrative
• Ways to turn customer passion into long-lasting loyalty and advocacy
• Practical, no-BS insights that go beyond branding theory to real-world application

This isn’t another surface-level branding session—it’s a strategic playbook for brands hungry for measurable impact and deeper customer relationships.

Key Takeaways from Podcast

• Customers at the Core: Learn why placing the voice of your customer at the heart of your brand strategy delivers stronger engagement and loyalty.
• Cut Through Buzzwords: Move beyond marketing clichés to build authentic narratives that resonate with real audiences.
• Advocacy Through Experience: Discover how to convert satisfied customers into vocal advocates who amplify your brand message organically.
• Actionable Branding Tactics: Practical insights and strategies you can apply immediately to improve your brand’s visibility and trust.

Who Should Listen

This webinar is ideal for:

• Brand Managers & Strategists
• Customer Experience Leaders
• Marketing Professionals
• Business Growth and Advocacy Teams
• Anyone who believes branding is more than just “BS”

Boost Your Brand Strategy Today

Ready to make your brand matter? Dive into this podcast to challenge conventional branding wisdom, elevate your customer engagement, and learn how to create advocates who champion your business.

‍