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Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Videos
Customer Journey and Customer Success | Asha May
December 31, 2025
customer journey
Learn from CMA professional Asha May how an outside-in customer journey reveals gaps and helps CMA pros create more seamless, customer-focused experiences.
Program Strategy
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Videos
Building Sales Team Alignment | Learn from CMA Expert Carlos Gonzalez
December 31, 2025
cross-functional alignment
CMA expert Carlos Gonzalez shares key tactics for accelerating customer advocacy program adoption ensuring stronger stakeholder buy-in and long-term success through cross functional-alignment.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Videos
Identifying a Customer-Centric Culture | Carlos Gonzalez
December 31, 2025
customer-centric culture
Discover how to recognize and cultivate a customer-centric culture in your organization with insights from award-winning CMA thought leader Carlos Gonzalez.
Program Strategy
Measurement and ROI
Trends and Industry Insights
Videos
The True Value of a Customer Advocacy Program | Carlos Gonzalez
December 29, 2025
customer advocacy value
Learn from CMA industry expert Carlos Gonzalez as he shares the real-world impact and value of customer advocacy and how to use it to drive revenue and brand credibility.
Advocate Recruitment and Management
Program Strategy
Sales Alignment
Executive Alignment
Customer Success Alignment
Videos
Customer Advocacy to Drive Nominations | Carlos Gonzalez
December 29, 2025
customer advocate nominations
Learn from CMA industry expert Carlos Gonzalez on how to drive customer advocate nominations and how those nominations can help your sales grow.
Program Strategy
Executive Alignment
Career and Leadership
Trends and Industry Insights
Videos
Customer Marketing & Advocacy Advice | Carlos Gonzalez
December 31, 2025
customer marketing advice
Hear advice from CMA industry expert, Carlos Gonzalez, on how to be a successful Customer Marketing Advocacy professional. He shares practical career advice.
Career and Leadership
Trends and Industry Insights
Videos
The Evolution of Customer Advocacy | Carlos Gonzalez
December 31, 2025
customer advocacy evolution
Learn from CMA industry expert, Carlos Gonzalez as he explains the evolution of customer advocacy including voice of the customer and B2B customer marketing.
Program Strategy
Sales Alignment
Stakeholder Engagement
Technology and Tools
Trends and Industry Insights
Videos
Mastering Customer Reference Management | Carlos Gonzalez
December 31, 2025
CMA program impact
Learn from award-winning, CMA leader Carlos Gonzalez as he shares how to master customer reference management and enhance their CMA program impact.
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