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Program Strategy
Measurement and ROI
Trends and Industry Insights
Videos
The True Value of a Customer Advocacy Program | Carlos Gonzalez
December 29, 2025
customer advocacy value
Learn from CMA industry expert Carlos Gonzalez as he shares the real-world impact and value of customer advocacy and how to use it to drive revenue and brand credibility.
Advocate Recruitment and Management
Program Strategy
Sales Alignment
Executive Alignment
Customer Success Alignment
Videos
Customer Advocacy to Drive Nominations | Carlos Gonzalez
December 29, 2025
customer advocate nominations
Learn from CMA industry expert Carlos Gonzalez on how to drive customer advocate nominations and how those nominations can help your sales grow.
Program Strategy
Executive Alignment
Career and Leadership
Trends and Industry Insights
Videos
Customer Marketing & Advocacy Advice | Carlos Gonzalez
December 31, 2025
customer marketing advice
Hear advice from CMA industry expert, Carlos Gonzalez, on how to be a successful Customer Marketing Advocacy professional. He shares practical career advice.
Career and Leadership
Trends and Industry Insights
Videos
The Evolution of Customer Advocacy | Carlos Gonzalez
December 31, 2025
customer advocacy evolution
Learn from CMA industry expert, Carlos Gonzalez as he explains the evolution of customer advocacy including voice of the customer and B2B customer marketing.
Program Strategy
Sales Alignment
Stakeholder Engagement
Technology and Tools
Trends and Industry Insights
Videos
Mastering Customer Reference Management | Carlos Gonzalez
December 31, 2025
CMA program impact
Learn from award-winning, CMA leader Carlos Gonzalez as he shares how to master customer reference management and enhance their CMA program impact.
Program Strategy
Executive Alignment
Stakeholder Engagement
Technology and Tools
AI and Automation
Videos
Executive Buy-In for Customer Advocacy | Carlos Gonzalez
December 31, 2025
executive buy-in customer advocacy
Learn from CMA industry expert, Carlos Gonzalez, how to ensure executive support for customer advocacy. Executive buy-in for customer advocacy program is critical.
Program Strategy
Measurement and ROI
AI and Automation
Technology and Tools
Trends and Industry Insights
Videos
Measurable ROI & Customer Outcomes | Carlos Gonzalez
December 31, 2025
customer advocacy ROI
Carlos Gonzalez, CMA leader, shares how ReferenceEdge helps measure customer advocacy ROI, customer outcomes, and quantify customer program success.
Program Strategy
Sales Alignment
Stakeholder Engagement
Trends and Industry Insights
AI and Automation
Videos
Building Sustainable Customer Advocacy Programs | Carlos Gonzalez
November 21, 2025
scalable customer advocacy
Learn how to build a strong, scalable customer advocacy program with CMA leader, Carlos Gonzalez. Carlos shares a variety of customer advocacy best practices.
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