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Program Strategy
Technology and Tools
Measurement and ROI
AI and Automation
Podcasts
Scaling Advocacy with Automation and Alignment |CMA Podcast
December 19, 2025
advocacy program automation
Hear The CustomerX Files podcast with Seismic’s Alec Hulitzky share how automation and data transformed their customer advocacy into a revenue-driving machine.
Program Strategy
User Adoption and Change Management
Trends and Industry Insights
Career and Leadership
Podcasts
Storytelling and Customer-Led Growth | CMA Podcast
December 19, 2025
customer-led growth
Listen to Christina Garnett explain how storytelling and customer-led growth work together to build trust, drive advocacy, and fuel sustainable business growth.
Program Strategy
Sales Alignment
User Adoption and Change Management
Stakeholder Engagement
Executive Alignment
Podcasts
Scaling Global Customer Advocacy | CMA Podcast
December 19, 2025
ROI of customer advocacy
The CustomerX Files with reference-program leader, Kristin Sanderson. Discover how she blends relationships, metrics, and AI to prove ROI of customer advocacy.
Program Strategy
Measurement and ROI
Podcasts
Building Strategic Goals in CMA | CMA Podcast
December 19, 2025
CMA growth goals
The Customer X-Files with Shannon Howard. Learn how to gain cross-functional buy-in, advocate impact, set and achieve goals to grow CMA program.
Program Strategy
Executive Alignment
Stakeholder Engagement
Advocate Recruitment and Management
User Adoption and Change Management
Podcasts
Building Award-Winning Programs | CMA Podcast
December 19, 2025
strategic insights
The CustomerX Files with award-winning customer marketing professional, Carlos Gonzalez. Listen as he shares strategic insights on building strong customer advocacy programs.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Career and Leadership
Videos
Where Should the CMA Function Sit in Organization? | Asha May
November 4, 2025
CMA function
Discover where your CMA function should live in a company. Asha May explores how structure, alignment, and executive support impact the success of CMA programs.
Program Strategy
Stakeholder Engagement
Technology and Tools
Measurement and ROI
Videos
Facilitating CMA Program Adoption Using ReferenceEdge | Carlos Gonzalez
November 19, 2025
CMA program adoption
CMA expert Carlos Gonzalez shares how ReferenceEdge empowers sales, uses customer advocacy workflows, and promotes Salesforce adoption, and measurable ROI.
Program Strategy
Technology and Tools
Measurement and ROI
AI and Automation
Videos
Seamless Customer Advocacy Workflow Drives Success | Asha May
November 5, 2025
seamless advocacy workflow
Explore how CMA professional Asha May achieved a seamless customer advocacy workflow with ReferenceEdge, a 100% Salesforce-native customer advocacy solution.
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