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Program Strategy
Measurement and ROI
Podcasts
Building Strategic Goals in CMA | CMA Podcast
December 19, 2025
CMA growth goals
The Customer X-Files with Shannon Howard. Learn how to gain cross-functional buy-in, advocate impact, set and achieve goals to grow CMA program.
Program Strategy
Executive Alignment
Stakeholder Engagement
Advocate Recruitment and Management
User Adoption and Change Management
Podcasts
Building Award-Winning Programs | CMA Podcast
December 19, 2025
strategic insights
The CustomerX Files with award-winning customer marketing professional, Carlos Gonzalez. Listen as he shares strategic insights on building strong customer advocacy programs.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Career and Leadership
Videos
Where Should the CMA Function Sit in Organization? | Asha May
November 4, 2025
CMA function
Discover where your CMA function should live in a company. Asha May explores how structure, alignment, and executive support impact the success of CMA programs.
Program Strategy
Stakeholder Engagement
Technology and Tools
Measurement and ROI
Videos
Facilitating CMA Program Adoption Using ReferenceEdge | Carlos Gonzalez
November 19, 2025
CMA program adoption
CMA expert Carlos Gonzalez shares how ReferenceEdge empowers sales, uses customer advocacy workflows, and promotes Salesforce adoption, and measurable ROI.
Program Strategy
Technology and Tools
Measurement and ROI
AI and Automation
Videos
Seamless Customer Advocacy Workflow Drives Success | Asha May
November 5, 2025
seamless advocacy workflow
Explore how CMA professional Asha May achieved a seamless customer advocacy workflow with ReferenceEdge, a 100% Salesforce-native customer advocacy solution.
Program Strategy
Measurement and ROI
Technology and Tools
AI and Automation
Videos
Customer Advocacy Program Adoption: Keys to Success | Asha May
December 31, 2025
advocacy program adoption
CMA industry expert Asha May outlines key strategies for accelerating customer advocacy program adoption, including using data and cross-functional engagement.
Program Strategy
Technology and Tools
AI and Automation
Videos
ReferenceEdge and Customer Advocacy Program Success | Carlos Gonzalez
November 21, 2025
customer advocacy success
Carlos Gonzalez, CMA leader, explains how ReferenceEdge empowers sales support, accelerates customer advocacy, and best practices for strong customer advocacy.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Videos
Why Companies Choose Point of Reference | Asha May
November 18, 2025
B2B reference management advocacy program
Hear from CMA expert Asha May on why B2B Companies choose Point of Reference and ReferenceEdge for their customer advocacy program solution to drive sales.
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