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Program Strategy
Sales Alignment
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Videos
Mastering Customer Reference Management | Carlos Gonzalez
October 24, 2025
customer reference management, B2B customer advocacy, reference program best practices
Program Strategy
Executive Aligment
Stakeholder Engagement
Technology and Tools
AI and Automation
Videos
Executive Buy-In for Customer Advocacy | Carlos Gonzalez
October 27, 2025
customer advocacy leadership support, business value advocacy
Program Strategy
Measurement and ROI
AI and Automation
Technology and Tools
Trends and Industry Insights
Videos
Measurable ROI & Customer Outcomes | Carlos Gonzalez
October 27, 2025
customer advocacy ROI measurable business impact advocacy program success metrics B2B customer advocacy customer marketing strategy referral program performance revenue-focused advocacy
Program Strategy
Sales Alignment
Stakeholder Engagement
Trends and Industry Insights
AI and Automation
Videos
Building Sustainable Customer Advocacy Programs | Carlos Gonzalez
October 27, 2025
customer advocacy referral programs scalable advocacy B2B marketing customer loyalty sales enablement advocacy software
Technology and Tools
Measurement and ROI
AI and Automation
Videos
Enhancing Customer Advocacy with ReferenceEdge for Success | Alec Hulitzky
October 24, 2025
customer advocacy automation ReferenceEdge advocacy program scaling sales enablement tool customer reference management
Program Strategy
Measurement and ROI
Blog Posts
How to Align Customer Marketing with Business Growth
October 24, 2025
customer marketing goals, customer advocacy program goals, setting goals for customer marketing, customer marketing KPIs, customer marketing metrics
Program Strategy
Executive Aligment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Blog Posts
How to Align Customer Advocacy Program for Strategic Impact
October 24, 2025
customer advocacy value
Program Strategy
Stakeholder Engagement
User Adoption and Change Management
Blog Posts
Embedding Customer Marketing for Sustainable Success
October 24, 2025
embed customer advocacy in company DNA, change management customer marketing, customer advocacy program sustainability, ADKAR model customer advocacy, customer marketing change management, customer reference program success, stakeholder engagement customer advocacy
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