About this Episode
Featured Guest: Carlos Gonzalez
On this episode of The CustomerX Files, host Alison sits down with Carlos Gonzalez, an award‑winning thought leader in customer marketing and advocacy (CMA), to explore what it takes to build sustainable, strategic, and high‑impact customer advocacy programs. Carlos brings over 20 years of experience helping organizations develop initiatives that drive long‑term value through strong customer relationships.
Strategic Insights
This conversation breaks down practical and strategic insights for advocacy leaders and teams, including:
- Gaining Leadership Support - Carlos discusses how to build credibility and secure buy‑in from leadership—an essential foundation for advocacy success.
- Encouraging User Adoption - Insights on how to drive participation and engagement from users and internal stakeholders to ensure your advocacy program gains traction.
- Program Structure for Sustainability - Rather than short‑term wins, the episode focuses on creating a strategically structured program that can grow and deliver value over the long run.
- Addressing Common Challenges - Carlos shares lessons learned from real‑world customer advocacy challenges, including how to overcome organizational hurdles and measure program impact.
Who Should Listen
This episode is especially valuable for:
- Customer advocacy and marketing leaders
- Program managers looking to scale advocacy efforts
- Executives seeking to understand the strategic value of advocacy programs
- Teams aiming to align customer experience with business outcomes
Tune in to unlock the secrets to building a sustainable, strategic, and strong customer advocacy program.
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