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Program Strategy
Executive Alignment
Stakeholder Engagement
Technology and Tools
AI and Automation
Videos
Executive Buy-In for Customer Advocacy | Carlos Gonzalez
December 31, 2025
executive buy-in customer advocacy
Learn from CMA industry expert, Carlos Gonzalez, how to ensure executive support for customer advocacy. Executive buy-in for customer advocacy program is critical.
Program Strategy
Measurement and ROI
AI and Automation
Technology and Tools
Trends and Industry Insights
Videos
Measurable ROI & Customer Outcomes | Carlos Gonzalez
December 31, 2025
customer advocacy ROI
Carlos Gonzalez, CMA leader, shares how ReferenceEdge helps measure customer advocacy ROI, customer outcomes, and quantify customer program success.
Program Strategy
Sales Alignment
Stakeholder Engagement
Trends and Industry Insights
AI and Automation
Videos
Building Sustainable Customer Advocacy Programs | Carlos Gonzalez
November 21, 2025
scalable customer advocacy
Learn how to build a strong, scalable customer advocacy program with CMA leader, Carlos Gonzalez. Carlos shares a variety of customer advocacy best practices.
Program Strategy
Measurement and ROI
Blog Posts
How to Align Customer Marketing with Business Growth
October 24, 2025
customer marketing goals, customer advocacy program goals, setting goals for customer marketing, customer marketing KPIs, customer marketing metrics
Understand how Goal Setting in Customer Marketing helps CMA pros align with their company's growth goals for a customer advocacy program that drives results.
Program Strategy
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
Blog Posts
How to Align Customer Advocacy Program for Strategic Impact
October 24, 2025
customer advocacy value
Listen as David Sroka, President of Point of Reference discusses how to solidify customer advocacy value through growth goal alignment.
Program Strategy
Stakeholder Engagement
User Adoption and Change Management
Blog Posts
Embedding Customer Marketing for Sustainable Success
October 24, 2025
embed customer advocacy in company DNA, change management customer marketing, customer advocacy program sustainability, ADKAR model customer advocacy, customer marketing change management, customer reference program success, stakeholder engagement customer advocacy
Learn how sustaining change management in customer marketing means ongoing email communications, speaking at meetings, onboarding, and other advocacy efforts.
Program Strategy
Executive Alignment
Sales Alignment
Stakeholder Engagement
Customer Success Alignment
Blog Posts
Everboarding is Critical for Customer Advocacy Success
October 24, 2025
everboarding customer advocacy, stakeholder engagement in customer advocacy, customer advocacy program adoption, change management customer advocacy, customer advocacy leadership support, maintaining customer advocate data, customer reference program success
Ongoing engagement through everboarding your company's internal stakeholders strengthens your customer advocacy program and increases adoption. Learn more.
Program Strategy
Stakeholder Engagement
Customer Success Alignment
Sales Alignment
Executive Alignment
Blog Posts
Stakeholder Commitment Drives Customer Advocacy Success
October 24, 2025
stakeholder engagement in customer advocacy, customer advocacy program success, cross-functional collaboration, stakeholder agreements customer programs, customer advocacy change management
Read how cross-functional collaboration helps strengthen teams and drives organizational growth. Learn how to promote customer advocacy in your organization!
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