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Program Strategy
User Adoption and Change Management
Blog Posts
Overcome Change Overload in Customer Advocacy Programs
October 24, 2025
change management in customer advocacy, advcacy program adoption strategies, ADKAR model for customer advocacy, internal stakeholder engagement advocacy, customer advocacy program rollout, internal adoption customer advocacy, driving user adoption for new programs
Discover how change management in advocacy programs is necessary to achieve program success. Learn how effective change management starts with being empathetic.
Executive Alignment
Sales Alignment
Customer Success Alignment
Stakeholder Engagement
User Adoption and Change Management
Blog Posts
Build Stakeholder Trust in Your Customer Advocacy
October 24, 2025
stakeholders engagement in customer advocacy, internal stakeholder communication, engaging internal teams in advocacy programs, customer advocacy communication strategy, team alignment customer advocacy, onboarding for advocac programs, cross-functional collaboration advocacy
Learn how establishing stakeholder engagement in customer advocacy results in visibility at team meetings, written and video communications, and collaboration.
Program Strategy
Advocate Recruitment and Management
Measurement and ROI
Customer Experience and Community
Blog Posts
Best Practices of Customer Advocacy Reward Programs
October 24, 2025
customer advocacy rewards program, customer advocacy incentives, advocacy program engagement, designing a rewards program, customer engagement incentives, advocacy program ROI, measuring advocacy program success
Learn how incorporating a reward program with your customer advocacy program can help boost customer retention, improve satisfaction, and influence new sales.
Program Strategy
Executive Alignment
Stakeholder Engagement
Sales Alignment
User Adoption and Change Management
Blog Posts
Executive Buy-In is key to Customer Advocacy Programs
October 24, 2025
customer advocacy leadership, customer advocacy estrategy, leadership in customer marketing, executive byin advocacy program, cross-functional collaboration, change management, customer advocacy KPIs
Learn how securing leadership support in customer advocacy helps promote a clear vision, active engagement, and collaboration across teams, resulting in growth.
Technology and Tools
Measurement and ROI
AI and Automation
Blog Posts
Customer Advocate Management Software: Build vs. Buy
October 24, 2025
customer advocate management software build vs buy software customer reference management customer advocacy platform customer advocacy software reference management tool customer reference programs
Learn the reasons why building customer advocate management software may not be the best decision for your organization and why existing tech may be better.
Program Strategy
Stakeholder Engagement
Sales Alignment
Advocate Recruitment and Management
Measurement and ROI
Blog Posts
Ensuring Quality and Impact of Nomination Campaign
October 24, 2025
Learn how to execute strategic customer advocate nomination campaigns to build a strong customer advocate database and drive customer advocacy program success.
Stakeholder Engagement
Program Strategy
Organizational Ownership
Sales Alignment
Blog Posts
The Truth About Customer Advocacy: Essential for B2B Growth
October 24, 2025
customer advocacy best practices, sales and marketing alignment, stakeholder engagement strategies internal collaboration, cross-functional teams marketing and sales enablement, voice of customer programs
Learn how when customer advocacy is a team effort with cross-functional collaboration it helps contribute to company growth through acquisition and retention.
Program Strategy
Stakeholder Engagement
User Adoption and Change Management
Measurement and ROI
Organizational Ownership
Blog Posts
Customer Advocacy Best Practices for Program Manager Success
October 24, 2025
customer marketing & advocacy, customer advocacy best practices, change management, stakeholder engagement strategies, leadership alignment, cross-functional collaboration, customer-led growth
Discover the blend of skills and attributes that set our most successful Customer Marketing and Advocacy program managers apart and align with leadership.
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