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Technology and Tools
Measurement and ROI
AI and Automation
Blog Posts
Customer Advocate Management Software: Build vs. Buy
October 24, 2025
customer advocate management software build vs buy software customer reference management customer advocacy platform customer advocacy software reference management tool customer reference programs
Program Strategy
Stakeholder Engagement
Sales Alignment
Advocate Recruitment and Management
Measurement and ROI
Blog Posts
Ensuring Quality and Impact of Nomination Campaign
October 24, 2025
Stakeholder Engagement
Program Strategy
Organizational Ownership
Sales Alignment
Blog Posts
The Truth About Customer Advocacy: Essential for B2B Growth
October 24, 2025
customer advocacy best practices, sales and marketing alignment, stakeholder engagement strategies internal collaboration, cross-functional teams marketing and sales enablement, voice of customer programs
Program Strategy
Stakeholder Engagement
User Adoption and Change Management
Measurement and ROI
Organizational Ownership
Blog Posts
Customer Advocacy Best Practices for Program Manager Success
October 24, 2025
customer marketing & advocacy, customer advocacy best practices, change management, stakeholder engagement strategies, leadership alignment, cross-functional collaboration, customer-led growth
Program Strategy
Customer Success Alignment
Advocate Recruitment and Management
Stakeholder Engagement
Content and Storytelling
Blog Posts
Why Customer Advocacy Programs are key for CMO Success
October 24, 2025
customer advocacy strategy, customer reference program, customer advocacy software, customer-led growth, voice of the customer, customer engagement strategies, sales enablement content
Content and Storytelling
Customer Experience and Community
Advocate Recruitment and Management
Program Strategy
Blog Posts
Why Customer Advocacy Programs and Communities are Powerful
October 24, 2025
customer advocacy programs
Program Strategy
Customer Success Alignment
Sales Alignment
Stakeholder Engagement
Customer Experience and Community
Blog Posts
Customer Marketing and Advocacy: Why We Keep Going
October 24, 2025
customer marketing strategy; customer advocacy programs; customer success customer relationships; customer reference management; customer engagement strategies; revenue growth
AI and Automation
Trends and Industry Insights
Technology and Tools
Measurement and ROI
Sales Alignment
Blog Posts
AI in Customer Advocacy: Why Reliable Advocate Data Matter
October 24, 2025
data quality in AI; AI in B2B marketing; AI for customer engagement; artificial intelligence; customer advocacy; reference calls
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