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Program Strategy
Customer Success Alignment
Advocate Recruitment and Management
Stakeholder Engagement
Content and Storytelling
Blog Posts
Why Customer Advocacy Programs are key for CMO Success
October 24, 2025
customer advocacy strategy, customer reference program, customer advocacy software, customer-led growth, voice of the customer, customer engagement strategies, sales enablement content
Learn how the key to a successful customer advocacy program means ensuring alignment with corporate goals, thus making CMOs look good and leading to growth.
Content and Storytelling
Customer Experience and Community
Advocate Recruitment and Management
Program Strategy
Blog Posts
Why Customer Advocacy Programs and Communities are Powerful
October 24, 2025
customer advocacy programs
Discover how customer communities and customer advocacy programs unite to build engagement, deepen trust, and accelerate growth across the customer journey.
Program Strategy
Customer Success Alignment
Sales Alignment
Stakeholder Engagement
Customer Experience and Community
Blog Posts
Customer Marketing and Advocacy: Why We Keep Going
October 24, 2025
customer marketing strategy; customer advocacy programs; customer success customer relationships; customer reference management; customer engagement strategies; revenue growth
Learn how customer marketing and advocacy is a challenging but rewarding profession and these professionals make an impact on an organization's revenue growth.
AI and Automation
Trends and Industry Insights
Technology and Tools
Measurement and ROI
Sales Alignment
Blog Posts
AI in Customer Advocacy: Why Reliable Advocate Data Matter
October 24, 2025
data quality in AI; AI in B2B marketing; AI for customer engagement; artificial intelligence; customer advocacy; reference calls
Discover why customer advocate profile data is the most reliable source for customer advocacy and why AI can be effective, but only if your data is accurate.
Program Strategy
User Adoption and Change Management
Stakeholder Engagement
Customer Success Alignment
Technology and Tools
Blog Posts
User Adoption in B2B Tech: Why It Takes More Than Software
October 24, 2025
user adoption; customer advocacy; technology adoption; change management; stakeholder engagement; customer success; customer marketing
User adoption in B2B technology only succeeds with shared commitment. Learn how vendor and customer partnerships drive lasting user adoption and real growth.
Customer Success Alignment
Stakeholder Engagement
Measurement and ROI
User Adoption and Change Management
Program Strategy
Blog Posts
Customer Advocacy and B2B Retention in a Bear Market
October 24, 2025
Customer Advocacy; Customer Retention; Customer Success; Expansion Revenue; B2B Marketing; Loyalty Programs; Churn Reduction
Learn why advocacy led programs boost retention and loyalty. Learn proven the customer advocacy strategies to reduce churn and grow revenue in a bear market.
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