Lately, we see too many companies commit all their efforts to either customer communities or customer advocacy programs. That’s like cooking with only salt or pepper.
Enter the ultimate dynamic duo: customer communities and customer advocacy programs. These two are like peanut butter and jelly—great on their own, but absolute magic together. When you combine them, they supercharge engagement, build unshakable trust, and accelerate sales faster than you can say “conversion.”
We all know that satisfied customers are your best advocates. Customer communities keep them engaged through activities like feedback sharing, exclusive sneak peaks, awards, product betas, and yes—content creation opportunities. Once you’ve got them hooked, guess what? They make perfect candidates for your customer advocacy program. Their glowing stories become the secret weapon your sales team didn’t know they needed.
Basically, it’s like this: customer communities plant the seed, and advocacy programs harvest the rewards.
Who doesn’t love a good review? When customer communities do their thing, they churn out a treasure trove of user-generated content (UGC)—from reviews to testimonials. This is gold! And your customer advocacy program swoops in to deploy this content, whether through personalized reference calls or shiny new case studies and videos. The result? You’ve got social proof working overtime, and your prospects are now convinced your product can solve their biggest problems.
Let’s talk sales. One of the best perks of this tag team is how they shave off precious time from the sales cycle. Customer communities keep a steady stream of content coming, which your advocacy program uses to connect the dots for prospects. With targeted advocates ready to knock down any objections, your prospects stop dragging their feet and start signing on the dotted line. Everyone wins—except your competition.
While your customer community is busy engaging the masses, the advocacy program focuses on those key one-on-one moments that make deals happen. The community is the farm, and the advocacy program is the chef, serving up perfectly ripe advocates at the right time. Together, they create a seamless, scalable system for driving engagement and closing sales.
The best part? This combo makes the customer journey a joyride. From onboarding in the community to becoming a rockstar advocate, customers feel valued every step of the way. By the time they’re telling their success story to your next big prospect, they’re fully invested in your brand—and ready to bring more buyers into the fold.
In short, when customer communities and customer advocacy programs work together, they’re an unstoppable force. More engagement. More trust. Faster sales. If you’re not tapping into this power couple, you’re missing out on the kind of growth that can take your business from good to mind-blowingly great.
Contact us today to learn how we can help you tap into mind-blowingly great results.
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