
In the current evolution of customer marketing & advocacy (CMA), aligning your program with organizational growth goals is paramount. Successful programs not only establish clear communication channels with leadership, presenting concise and relevant data, but also regularly verify and adapt to ensure continued alignment with company growth objectives. This approach not only bolsters a program’s tangible contribution to company growth, but also elevates it from being a mere “activity factory” to an indispensable and strategic asset. Dive into this detailed, four-part exploration of the steps and strategies designed to achieve success for you, your program and your company.