Resourcesicon
Scaling Advocacy with Automation and Alignment |CMA Podcast

Scaling Advocacy with Automation and Alignment |CMA Podcast

About this Episode

Featured Guest: Alec Hulitzky

On this episode of The CustomerX Files, Alison is joined by Customer Advocacy Operations Lead at Seismic, Alec Hulitzky. Alec shares some thoughtful insights about his career journey from SDR to advocacy and he and Alison dive into the critical role operations plays within customer advocacy, a component of programs often overlooked. They also discuss the value of automation, transitioning existing manual processes and the success it brings to an overall program, including moving away from spreadsheets and ditching multi-step and multi-technology processes.

-