Featured Guest: Shannon Howard
On this episode of The CustomerX Files, Alison is joined by Shannon Howard, the Director of Customer & Content Marketing at Intellum. This discussion is all about goals – everything from creation to execution – and a few golden nuggets in between about if they even matter, or how we get them to matter the most for not just our organization, but ourselves professionally. And not surprisingly, Alison and Shannon talk about identifying gaps in organizational goals and how the customer experience plays into that identification process.
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