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Advocacy Accelerator: VOC Impact | CMA Podcast

Advocacy Accelerator: VOC Impact | CMA Podcast

About this Episode

Featured Guest: Colette Chavalia

Your advocacy program is built—now let your customers do the talking. In the third session of our Advocacy Accelerator series, we're diving deep into the Voice of the Customer—what it really means, how to activate it beyond traditional case studies, and where to use it to drive measurable impact. From sales to executive buy-in, learn how strategic customer storytelling can move the needle across your business.

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