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Program Strategy
Executive Alignment
Stakeholder Engagement
Sales Alignment
User Adoption and Change Management
Blog Posts
Executive Buy-In is key to Customer Advocacy Programs
October 24, 2025
customer advocacy leadership, customer advocacy estrategy, leadership in customer marketing, executive byin advocacy program, cross-functional collaboration, change management, customer advocacy KPIs
Learn how securing leadership support in customer advocacy helps promote a clear vision, active engagement, and collaboration across teams, resulting in growth.
Technology and Tools
Measurement and ROI
AI and Automation
Blog Posts
Customer Advocate Management Software: Build vs. Buy
October 24, 2025
customer advocate management software build vs buy software customer reference management customer advocacy platform customer advocacy software reference management tool customer reference programs
Learn the reasons why building customer advocate management software may not be the best decision for your organization and why existing tech may be better.
Program Strategy
Stakeholder Engagement
Sales Alignment
Advocate Recruitment and Management
Measurement and ROI
Blog Posts
Ensuring Quality and Impact of Nomination Campaign
October 24, 2025
Learn how to execute strategic customer advocate nomination campaigns to build a strong customer advocate database and drive customer advocacy program success.
Stakeholder Engagement
Program Strategy
Organizational Ownership
Sales Alignment
Blog Posts
The Truth About Customer Advocacy: Essential for B2B Growth
October 24, 2025
customer advocacy best practices, sales and marketing alignment, stakeholder engagement strategies internal collaboration, cross-functional teams marketing and sales enablement, voice of customer programs
Learn how when customer advocacy is a team effort with cross-functional collaboration it helps contribute to company growth through acquisition and retention.
Program Strategy
Stakeholder Engagement
User Adoption and Change Management
Measurement and ROI
Organizational Ownership
Blog Posts
Customer Advocacy Best Practices for Program Manager Success
October 24, 2025
customer marketing & advocacy, customer advocacy best practices, change management, stakeholder engagement strategies, leadership alignment, cross-functional collaboration, customer-led growth
Discover the blend of skills and attributes that set our most successful Customer Marketing and Advocacy program managers apart and align with leadership.
Program Strategy
Customer Success Alignment
Advocate Recruitment and Management
Stakeholder Engagement
Content and Storytelling
Blog Posts
Why Customer Advocacy Programs are key for CMO Success
October 24, 2025
customer advocacy strategy, customer reference program, customer advocacy software, customer-led growth, voice of the customer, customer engagement strategies, sales enablement content
Learn how the key to a successful customer advocacy program means ensuring alignment with corporate goals, thus making CMOs look good and leading to growth.
Content and Storytelling
Customer Experience and Community
Advocate Recruitment and Management
Program Strategy
Blog Posts
Why Customer Advocacy Programs and Communities are Powerful
October 24, 2025
customer advocacy programs
Discover how customer communities and customer advocacy programs unite to build engagement, deepen trust, and accelerate growth across the customer journey.
Program Strategy
Customer Success Alignment
Sales Alignment
Stakeholder Engagement
Customer Experience and Community
Blog Posts
Customer Marketing and Advocacy: Why We Keep Going
October 24, 2025
customer marketing strategy; customer advocacy programs; customer success customer relationships; customer reference management; customer engagement strategies; revenue growth
Learn how customer marketing and advocacy is a challenging but rewarding profession and these professionals make an impact on an organization's revenue growth.
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