Getting your Customer Advocate Program Unstuck! eBook
Many advocate programs begin and evolve organically—that is, without a real strategy or alignment to top company goals. The result is a low-level function, not a program. A strategic program contributes directly to top company growth goals, and those contributions are measurable. In this eBook we’ll compare and contrast low-impact/stuck functions with high-impact/unstuck programs, and describe in pragmatic terms how to get unstuck.