In this short video, Asha May — a seasoned customer advocacy expert — explains why leading B2B companies turn to Point of Reference and our ReferenceEdge platform for their customer advocacy programs. From streamlining reference requests to driving real business outcomes, she walks through what sets us apart.
ReferenceEdge is built directly on Salesforce, not just integrated. This means your advocacy data lives where your teams already work, enabling seamless reference searches, automated workflows, and real-time visibility.
With AI built-in (including tools like the Advocacy Gap Predictor), our platform helps you predict where you’ll need advocates months in advance and automates menial tasks like updating advocate profiles.
You don’t just get software — every client gets a dedicated team member to guide them. That level of hands-on partnership ensures your advocacy program doesn’t just get off the ground — it thrives.
From recruiting and onboarding new advocates to nurturing their engagement, ReferenceEdge supports the full lifecycle. You can track advocate preferences (like whether they prefer public speaking vs. private calls) and manage their availability.
Our platform doesn’t just manage advocates — it ties their engagement to business outcomes. You can track metrics like revenue influenced by advocate activity, giving your advocacy program real, quantifiable value.
With visibility into how often advocates are being asked to participate, teams can avoid overusing their most loyal customers — protecting relationships while keeping the advocacy engine running.
Rolling out new tools can be challenging — but Point of Reference helps you do it right. We provide a change management playbook and training to ensure your Sales, Marketing, and Customer Success teams adopt ReferenceEdge smoothly.
Advocate activity is gamified: participants can earn points for advocacy actions (like reference calls, case studies, or public speaking), which can be redeemed for incentives. This makes engagement fun and sustainable.
As one client shared, after implementing ReferenceEdge, their reference pool grew from 120 to 700 accounts, and they now track and report on revenue-influenced reference activity.
Another benefit: better internal alignment. With dashboards and insight on advocate behavior, program managers can report to executives (like the CMO or CRO) and demonstrate how advocacy is contributing to strategic goals.
We don’t just hand you a tool — we partner with you. Since 2003, Point of Reference has helped companies build scalable, sustainable advocacy programs through a combination of deep product expertise, strategic guidance, and unparalleled customer service.
We understand customer advocacy is more than just “getting a reference call.” It’s about building a living, breathing community of your most passionate customers — and turning that energy into growth for your business.
Watch the video above to hear Asha May’s full insights and then request a live demo to see how ReferenceEdge works in action.
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