The True Value of a Customer Advocacy Program | Carlos Gonzalez

Customer Advocacy Business Value

Unlock the value of customer advocacy and learn how it drives revenue growth, brand credibility, and measurable business impact in this expert video featuring customer marketing and advocacy leader Carlos Gonzalez. Carlos breaks down the key components of successful customer advocacy programs and shows how organizations can move beyond anecdotal wins to real, quantifiable value that influences cross-functional teams and executive stakeholders.

Why Watch This Video

In today’s B2B marketplace, customer advocacy isn’t just “nice to have” — it’s a core driver of business performance. Buyers increasingly trust peer recommendations and authentic customer success stories more than traditional marketing messages, making advocacy a strategic differentiator for sales, marketing, and customer success teams. As you watch, you’ll discover how to:

• Understand the business impact of advocacy: Learn how advocacy programs influence pipeline revenue, deal velocity, and customer retention.
• Connect advocacy to measurable outcomes: See why tying customer advocacy activities to quantifiable results is essential for program credibility and leadership buy-in.
• Elevate brand credibility and trust: Explore approaches that strengthen your company’s reputation through customer-centric validation.
• Turn satisfied customers into strategic assets: Gain insights on how to identify, nurture, and mobilize advocates whose voices support growth at every stage of the customer lifecycle.

Who Should Watch

This video is ideal for:

• Customer advocacy and marketing leaders seeking to define and articulate the ROI of advocacy programs.
• Sales and customer success teams looking to leverage customer advocacy to accelerate deals and strengthen relationships.
• Executive stakeholders who want to understand how advocacy contributes to strategic business priorities.
• Program owners and practitioners eager to move beyond “soft metrics” to data-driven business value.

Start Measuring True Advocacy Value

Discover how customer advocacy programs can serve as engines of measurable growth, influence internal alignment, and build lasting market trust. Watch the video to gain practical insight from Carlos Gonzalez’s experience and start unlocking the true value of advocacy within your organization.

‍

‍