Measurable ROI & Customer Outcomes | Carlos Gonzalez

In this insightful video, Carlos Gonzalez, a seasoned Customer Marketing & Advocacy (CMA) leader, breaks down how organizations can finally prove the impact of their customer programs. Carlos explains how ReferenceEdge, the leading Salesforce-native customer advocacy platform, gives teams the tools they need to measure ROI, track customer outcomes, and quantify the real business value of advocacy.

Through real examples and practical guidance, Carlos reveals how ReferenceEdge centralizes customer evidence, connects it directly to revenue activities, and empowers sales, marketing, and customer success to leverage advocacy strategically. From identifying the right advocates to tracking influence on pipeline, close rates, and expansion, he demonstrates how customer programs can move beyond anecdotal wins to data-backed, measurable success.

Whether you're building a new advocacy program or scaling an existing one, this video will help you understand how to:

• Tie advocacy activities to revenue and pipeline impact
• Track customer references, stories, and validations with complete visibility
• Measure customer outcomes across the full lifecycle
• Showcase the business value of customer programs to leadership
• Drive cross-functional alignment and adoption of advocacy initiatives

Discover how ReferenceEdge helps transform customer marketing from a “soft metric” function into a strategic engine for growth — one that delivers quantifiable ROI and elevates the voice of your happiest customers.

‍